Local Digital Growth Hacking Agency

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When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

by Jay Whitelock on November 15, 2018
#Analytics, #Google AdWords, #PPC, #Attention, #Digital Growth System

Let's face it, digital growth is hard! Today we have access to more tools, applications and ideas to grow our businesses online, yet few businesses are able to master growth online.

Let’s start with the simplest lever to growth, sales. A Sale is a transaction between a buyer and a seller, in which the buyer exchanges money for goods, services or assets.

There are three social interactions that take place in every sale.

A seller, gains the attention of a potential buyer.
The seller then provides an experience to help and persuade the potential buyer to buy.
A relationship is formed and the cycle repeats.

The problem is that because these interactions happen so naturally when we are face to face, it’s imperative is often overlooked when businesses try to sell online.

This failure causes friction for the buyer and makes the engagement feel uncomfortable for them, leading commonly to a fail.

Gain Digital

Attention

In the noisy competitive world of today, having an effective attention strategy to market your business has never been so paramount.

For every business, strategically investing in activities to build digital attention is fundamental for generating new leads and opportunities to gain new potential customers.

Provide an

Experience

New mobile technologies have shifted consumer demands towards overall accessibility, whether it be day or night. Companies must know how to make themselves accessible, and provide a complete digital experience of their brand online.

Anywhere and everywhere customers can interact with your business. The experience must be consistent and positive across all touchpoints

Establish a

Relationship

Transforming your customer relationships doesn't mean losing the human element, though it can be very easy to fall into that trap. Customers these days want to be able to reach the businesses they shop from across multiple different touchpoints.

From social, to the chat on-page and phonecalls with the receptionist, transforming all of these takes a laserlike focus on enhancing your businesses' ability to communicate with it's customers in a more personal, authentic way. And as a consequence, supporting and growing far reaching digital relationships that will benefit you long past the end of the project!

Improve with

Insights

A big advantage of digital is that it generates a lot of data. Unfortunately, many companies fail to understand or make use of the data they collect.

Insights measure digital transformation performance, and help both your staff and your clients understand exactly what is going on with the campaign, and therefore what to improve.

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At Skypoynt, we partner with Australian organisations, that understand the need to digitise! Providing expertise and resources to plan, implement and measure successful digital transformations for professional service firms, large dental practices, and non-profit organisations.

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