Let's face it, digital growth is hard! Today we have access to more tools, applications and ideas to grow our businesses online, yet few businesses are able to master growth online.
Let’s start with the simplest lever to growth, sales. A Sale is a transaction between a buyer and a seller, in which the buyer exchanges money for goods, services or assets.
There are three social interactions that take place in every sale.
- A seller, gains the attention of a potential buyer.
- The seller then provides an experience to help and persuade the potential buyer to buy.
- A relationship is formed and the cycle repeats.
The problem is that because these interactions happen so naturally when we are face to face, it’s imperative is often overlooked when businesses try to sell online.
This failure causes friction for the buyer and makes the engagement feel uncomfortable for them, leading commonly to a fail.