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    A guide to the updated Google Ads Search Position Metrics.

    Posted on November 15, 2018 by Jay Whitelock in Google AdWords, in Analytics, in PPC, in Attention, in Digital Growth System

    When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

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    Maximising Conversions & Goal Setup for Google Ad Grant Recipients

    Posted on January 17, 2018 by Jay Whitelock in Charity, in Not For Profits, in Analytics, in Google Ad Grant Academy

    Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.

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    Google Ad Grants Program Updates December 2017

    Posted on December 14, 2017 by Tom Pritchard in Google Ad Grants, in Charity, in Nonprofit, in ad grant program policies

    Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.

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    Google Grants Academy: Actionable Analytics For Charities & Nonprofits

    Posted on December 12, 2017 by Jay Whitelock in Advanced SEO Techniques, in Google Ad Grants, in Charity, in Nonprofit, in Analytics, in Google Ad Grant Academy

    If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.

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    My Favourite Video's That Explain SEO For ECommerce

    Posted on December 6, 2017 by Tom Pritchard

    Being an avid YouTube junkie! I often find myself trawling through endless streams of YouTube video's. In amongst the invaluable learnings that can only be yielded from toilet flushing cat video's, sit many amazing educational short films that can help someone understand the basic principals of nearly any topic that exists.

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    The Best Tools Helping Charities And Not For Profits Increase Online Engagement

    Posted on November 28, 2017 by Jay Whitelock in Google Ad Grants, in Google AdWords, in Charity, in Not For Profits

    The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.

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    Using Buyer Personas to Identify and Target Audiences on Facebook

    Posted on November 24, 2017 by April Klazema in Social Media

    Facebook currently has about 2.07 million monthly active users, according to third quarter 2017 statistics. That number is remarkable. It means that roughly 27% of the world’s population is active on social media every month. It also means that businesses that are not actively using Facebook to pursue new leads and drive revenue has a major blind spot.

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    Driving Your Content Marketing Strategy Using Real Data From Real Visitors

    Posted on November 14, 2017 by Tom Pritchard

     

    Data driven content marketing does not just happen. It takes research, assessment, and then a willingness to turn it into action. In particular‚ the effective combination of targeted data sourced from your field‚ and the ability to then utilise it with precision in a marketing campaign. That is data driven content marketing in a nutshell.

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    Easy SEO Marketing Tips & Strategies for Law Firms

    Posted on November 9, 2017 by April Klazema in SEO, in Legal SEO, in Law Firm Marketing

    Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital marketing strategy? Specifically, have you looked at your law firm’s search engine optimization campaign lately?

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    Why is authenticity in digital marketing so important?

    Posted on November 8, 2017 by Tom Pritchard in SEO, in Thought Leader Piece

     

    As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly transactional in our marketing.

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    Law Firm Digital Marketing Strategies in 2018

    Posted on November 2, 2017 by April Klazema in Digital Marketing, in Law, in Legal SEO, in Law Firm Marketing

    Law firms need digital marketing.

    Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal. Despite this fact, many law firms are still underutilising digital marketing, putting their faith in more traditional methods—from billboards to TV advertising instead.

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    Google Partner Masterclass Sydney 2017

    Posted on October 18, 2017 by Tom Pritchard in Digital Marketing, in Google

    Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the staff wardrobe of Australia Zoo! Last Week, Skypoynt had the pleasure of attending the 2017 Google Partner Masterclass. Hosted at the trendy Carriageworks in Everligh, Sydney, the day provides an opportunity for Google Partner Agencies to come together to learn about the latest offerings from google in the digital marketing space.

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