When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.
Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.
Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.
If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.
Being an avid YouTube junkie! I often find myself trawling through endless streams of YouTube video's. In amongst the invaluable learnings that can only be yielded from toilet flushing cat video's, sit many amazing educational short films that can help someone understand the basic principals of nearly any topic that exists.
The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.