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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Is Your Practice In the Dark Ages?

Customer Experience | Technology | Dental Practice Software | Dental Technology | Integration | Improved Processes

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Dental Patients: Attraction Vs Retention

Digital Business | Online Business | Technology | Attention | Dental Practice Software | Dental Technology

Patient retention for a practice can be determined by many things; people move, they don’t like what they hear, or they just don’t align with or like the practitioner.
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The Future is Here: Dental Practices & Dentistry 2020

Digital Business | Online Business | Technology | Dental Practice Software | Dental Technology

I recently read an old article written in 2016 regarding what Dental Practices of the Future (yes 2020) would look like, and as I just recently had a dental appointment, I couldn’t help reflect on the article and I can tell you - the future is here.
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Website Privacy Policy Template

digital policy templates

We often work with clients who don't know where to start when it comes to a privacy policy for their website. Many are not aware that having a privacy policy is a legal requirement under Australian law.
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A guide to the updated Google Ads Search Position Metrics.

Google AdWords | Analytics | PPC | Attention | Digital Growth System

When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore
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Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Charity | Not For Profits | Analytics | Google Ad Grant Academy

Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly
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Google Ad Grants Program Updates December 2017

Google Ad Grants | Charity | Nonprofit | ad grant program policies

Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.
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Google Grants Academy: Actionable Analytics For Charities & Nonprofits

Advanced SEO Techniques | Google Ad Grants | Charity | Nonprofit | Analytics | Google Ad Grant Academy

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from
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My Favourite Video's That Explain SEO For ECommerce

Being an avid YouTube junkie! I often find myself trawling through endless streams of YouTube video's. In amongst the invaluable learnings that can only be yielded from toilet flushing cat video's, sit many amazing educational short films that can
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The Best Tools Helping Charities And Not For Profits Increase Online Engagement

Google Ad Grants | Google AdWords | Charity | Not For Profits

The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.
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