The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

Jay Whitelock

Jay Whitelock

Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Did you know that nonprofit organisations can get free advertising dollars..

Tom Pritchard

Google Ad Grants Program Updates December 2017

Google has announced a number of updates for their Google Ad Grants'..

Jay Whitelock

Google Grants Academy: Actionable Analytics For Charities & Nonprofits

If you aren’t using Google Analytics, or a similar visitor data analytics..

Tom Pritchard

My Favourite Video's That Explain SEO For ECommerce

Being an avid YouTube junkie! I often find myself trawling through endless..

Jay Whitelock

The Best Tools Helping Charities And Not For Profits Increase Online Engagement

The philosophy behind operating nonprofits isn’t complicated: every dollar..

April Klazema

Using Buyer Personas to Identify and Target Audiences on Facebook

Facebook currently has about 2.07 million monthly active users, according to..

Tom Pritchard

Driving Your Content Marketing Strategy Using Real Data From Real Visitors


Data driven content marketing does not just happen. It takes research,..

April Klazema

Easy SEO Marketing Tips & Strategies for Law Firms

Law firms are busy places. Every day, you are probably reviewing client..

Tom Pritchard

Why is authenticity in digital marketing so important?


As marketers, it’s easy to sometimes forget that we are dealing with real..

April Klazema

Law Firm Digital Marketing Strategies in 2018

Law firms need digital marketing.

Whether the goal is generating new..

Tom Pritchard

Google Partner Masterclass Sydney 2017

Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the..

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