A guide to the updated Google Ads Search Position Metrics.

Posted by Jay Whitelock on November 15, 2018

When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

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Topics: Google AdWords, Analytics, PPC, Attention, Digital Growth System

Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Posted by Jay Whitelock on January 17, 2018

Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.

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Topics: Charity, Not For Profits, Analytics, Google Ad Grant Academy

Google Ad Grants Program Updates December 2017

Posted by Tom Pritchard on December 14, 2017

Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.

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Topics: Google Ad Grants, Charity, Nonprofit, ad grant program policies

Google Grants Academy: Actionable Analytics For Charities & Nonprofits

Posted by Jay Whitelock on December 12, 2017

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.

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Topics: Advanced SEO Techniques, Google Ad Grants, Charity, Nonprofit, Analytics, Google Ad Grant Academy

My Favourite Video's That Explain SEO For ECommerce

Posted by Tom Pritchard on December 6, 2017

Being an avid YouTube junkie! I often find myself trawling through endless streams of YouTube video's. In amongst the invaluable learnings that can only be yielded from toilet flushing cat video's, sit many amazing educational short films that can help someone understand the basic principals of nearly any topic that exists.

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The Best Tools Helping Charities And Not For Profits Increase Online Engagement

Posted by Jay Whitelock on November 28, 2017

The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.

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Topics: Google Ad Grants, Google AdWords, Charity, Not For Profits

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