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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

Tom Pritchard

Website Privacy Policy Template

We often work with clients who don't know where to start when it comes to a..

Jay Whitelock

Jay Whitelock

Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Did you know that nonprofit organisations can get free advertising dollars..

Tom Pritchard

Google Ad Grants Program Updates December 2017

Google has announced a number of updates for their Google Ad Grants'..

Jay Whitelock

Google Grants Academy: Actionable Analytics For Charities & Nonprofits

If you aren’t using Google Analytics, or a similar visitor data analytics..

Tom Pritchard

My Favourite Video's That Explain SEO For ECommerce

Being an avid YouTube junkie! I often find myself trawling through endless..

Jay Whitelock

The Best Tools Helping Charities And Not For Profits Increase Online Engagement

The philosophy behind operating nonprofits isn’t complicated: every dollar..

April Klazema

Using Buyer Personas to Identify and Target Audiences on Facebook

Facebook currently has about 2.07 million monthly active users, according to..

Tom Pritchard

Driving Your Content Marketing Strategy Using Real Data From Real Visitors

 

Data driven content marketing does not just happen. It takes research,..

April Klazema

Easy SEO Marketing Tips & Strategies for Law Firms

Law firms are busy places. Every day, you are probably reviewing client..

Tom Pritchard

Why is authenticity in digital marketing so important?

 

As marketers, it’s easy to sometimes forget that we are dealing with real..

April Klazema

Law Firm Digital Marketing Strategies in 2018

Law firms need digital marketing.

Whether the goal is generating new..

Tom Pritchard

Google Partner Masterclass Sydney 2017

Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the..

April Klazema

What Are Buyer Personas & Why Do They Matter Marketing My Law Firm?

If you search “buyer personas” in Google, you will probably see a few offers..

Tom Pritchard

Linkedin Releases New Website Analytics Tool

LinkedIn is launching a new way for business to see the professional..

Tom Pritchard

The $16,000 (AUD) Google Ad Grant Your Not For Profit Is Missing Out On!

If I were to tell you that since 2010, every month your organisation had..

Tom Pritchard

Skypoynt Presents: Google AdGrant Management Services

Sydney based digital marketing agency Skypoynt who specialise in providing..

Tom Pritchard

New Snapchat Ad Tool

A new tool from Snapchat has been announced designed to make it easy for all..

Tom Pritchard

Search Engine Optimisation Basics - SEO 101

What Is SEO - Search Engine Optimisation?

 

Tom Pritchard

How to grant Google Analytics Access

GOOGLE ANALYTICS ACCESS

Tom Pritchard

How To Provide Agency Access To Your Adwords Account

We often ask potential new clients to provide us with access to their..

Tom Pritchard

Adwords Profitability Forecast Template

As an avid spreadsheet nerd! I find myself often trawling the web for..

Tom Pritchard

The Home Page Text Template

At Skypoynt, we see the struggle that is collecting, auditing, editing and..

Tom Pritchard

Conversion Rate Optimisation

The true reasons behind why someone visits your website ultimately buying..

Tom Pritchard

Is Pokemon Go actually more interesting than Brexit?

Its been little over a week since we've all learned about Pokemon GO, the..

Jay Whitelock

Understanding Your Team; Strategies to Reduce Stress At Work

No matter how much we love our job, stress can play a big part in many..

Tom Pritchard

Simple SEO Marketing Strategies for Law Firms

In amongst your daily tasks of pouring over clients files, dashing from..

Jay Whitelock

User Experience - What Does It Really Mean?

With an eCommerce website...you want customers to buy. The quickest route to..

Jay Whitelock

What SEO Changes can we expect in 2016?

At Skypoynt, we want to keep our finger on the pulse of SEO changes....so,..

Jay Whitelock

Christmas 2015 Digital Marketing Cheat Sheet

Holiday's are coming...it's time to start thinking about your digital..

Jay Whitelock

5 Tips To Improve Your On-line Store's SEO

Thinking about your website, SEO is crucial to the success of your on-line..

Jay Whitelock

Creating the Optimum SEO Environment

Before you make connections between the customer and your website. It’s..

Jay Whitelock

SEO Measurement with Skypoynt

So you now have your website connected to the potential searches around your..

Jay Whitelock

The Ultimate Guide to SEO Keyword Research

SEO agencies talk a lot about the changes in SEO and algorithm updates. One..

Jay Whitelock

The Customer Search Journey

Even before connecting your customer to your product, website or group..

Jay Whitelock

Defining Your Target Market

Given the level of competition online, competition that is only going to..

Jay Whitelock

10 Daily Twitter Tips for Your Business from Skypoynt - FREE EBOOK

Check out, from us here at Skypoynt, the 10 Twitter tips to help your..

Jay Whitelock

Growth Hacking - 5 Key Ways to Drive Quality Traffic to Your Website

It's important to have an incredible, engaging value adding website...but..

Jay Whitelock

The Month in SEO with Skypoynt - August 2015

Every month we are your one stop shop for SEO news across the internet. SEO..

Jay Whitelock

3 Ways to seriously leverage Twitter for business in 2015.

Twitter is still here, and it's as interesting as ever for business. Here..

Jay Whitelock

How Periscope, Meerkat and Live Streaming are Changing the Internet

We at Skypoynt have been keeping a close eye on a new trend in mobile based..

Jay Whitelock

Search Engine Ranking Factors in 2015.

Search engine ranking factors change all the time. Some we know quickly,..

Jay Whitelock

Nail it with content marketing.

What makes great content marketing?

Jay Whitelock

The Psychology of a #Selfie

Do you know who Robert Cornelius is? No? Neither did we until we googled..

Jay Whitelock

3 Reasons I will not buy from YOUR website.

It's a fickle world out there...customers demand perfection in every part of..

Jay Whitelock

4 Steps to Creating a KILLER Digital Strategy

To be blunt...creating a digital strategy, or hold up, any strategy, for..

Jay Whitelock

G is for Google.

Google as we know it, is changing.

Jay Whitelock

Making SEO Cool with Volkswagen

Innovation comes in many forms. Car manufacturers are positioned..

Jay Whitelock

5 Key Steps to a Strong SEO Strategy for the SME.

If you’re new to SEO game then it's easy to get overwhelmed by the abundance..

Jay Whitelock

The Month in SEO with Skypoynt.

In order to keep you bang up to date with the most relevant news in SEO, we..

Jay Whitelock

Three Awesome Benefits of Social Media Marketing

Social Media is incredible...we know this. Specifically though, what are the..

Jay Whitelock

The Skypoynt Lifetime Value of a Customer Calculator

Customer Lifetime Value is the single most important metric for..

Jay Whitelock

5 Things Killing your Customer’s Experience.

There are a number of areas we could all improve on when it comes to customer..

Jay Whitelock

Top SEO Tips to Future Proof Your Website

SEO is always evolving and changing as time moves forward. It is therefore..

Jay Whitelock

jay

What exactly is PPC? (Pay Per Click)

PPC is potentially a considerably lucrative campaign type for your business in..

jay

7 Reasons Why Your Business Should Investigate SEO

SEO is crucial to your business being seen by people online. Let’s take a very..

jay

Skypoynt's Innovative New Website

Skypoynt is delighted to announce the release of our new website. Designed with..

Tom Pritchard

Get New Customers

Everyone wants more customers...quite the sweeping statement there! Well, most..

Tom Pritchard

Get Seen Online

At Skypoynt we work with a whole host of different companies who have one..

Tom Pritchard

Working out your Mission Statement

When thinking about the direction of our businesses and assets to go along with..

Tom Pritchard

Is my business online?

In 2015...it should be pretty obvious that your brand needs...dare I say,..

Tom Pritchard

5 Tips for a Better Website from Skypoynt

We all want better, faster, easier and more accessible. Here are handy tips for..

Tom Pritchard

Customer Experience 101 with Skypoynt

It’s no secret...the web savvy customer today is looking for a mix of price and..

Tom Pritchard

The Skypoynt CEO Edition - Websites for the CEO

If there's one thing that will make you as an aspiring or established chief..

Tom Pritchard

Tom Pritchard

How Fast Should My Website Load?

In an ever impatient world, website lag can be a real killer to the..

Tom Pritchard

Different Types of Web Hosting

In our previous blog post: Where Should I host My Site? We included..

Tom Pritchard

Where Should I Host My Website?

The question “Where should I host my website?”, is an important one for any..

Tom Pritchard

Digital Questions for Your Business in 2015

Some business style soul searching perhaps? It’s great to take a moment to..

Tom Pritchard

SEO, The Long Term Game

When thinking about Search Engine Optimization for your brand it’s a longer..

Tom Pritchard

5 Key Things Customers Want to See on Your Website

So you want to make sure your website gives your customers what they need? Good..

Tom Pritchard

Hiring a Web Design Firm

Today, most businesses want a website. Some have one. Others want one. If you..

Tom Pritchard

Global Examples of SEO Success

Sometimes to inspire us we need to look to the awesome. SEO can be a mystery..

Tom Pritchard

3 Essential Elements of Your SEO Plan for 2015/2016

It’s kinda crazy how in the last 10 years our search habits have changed from..

Tom Pritchard

Why Your Website Fails Commercially

Your website is probably failing... I say this with a high degree of confidence..

Jay Whitelock

Another interesting single post

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem..

Tom Pritchard

3 Of The Most Important Things To Measure On Your Website For Success

Do you know your bounce rates from your goal conversions? There are a..

Tom Pritchard

What is the Purpose of your Website?

Can you fill in the blank: The purpose of my website is _________________. If..

Tom Pritchard

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The..

Tom Pritchard

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is..

Tom Pritchard

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be..

Tom Pritchard

Absolute Links vs. Relative Links - SEO Value

The debate between absolute links and relative links continues to live on in..

Tom Pritchard

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate..

Tom Pritchard

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way..

Tom Pritchard

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most..

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