Facebook currently has about 2.07 million monthly active users, according to third quarter 2017 statistics. That number is remarkable. It means that roughly 27% of the world’s population is active on social media every month. It also means that businesses that are not actively using Facebook to pursue new leads and drive revenue has a major blind spot.
Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital marketing strategy? Specifically, have you looked at your law firm’s search engine optimization campaign lately?
Law firms need digital marketing.
Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal. Despite this fact, many law firms are still underutilising digital marketing, putting their faith in more traditional methods—from billboards to TV advertising instead.
If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?