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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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April Klazema

April Klazema
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Recent Posts

Using Buyer Personas to Identify and Target Audiences on Facebook

Social Media

Facebook currently has about 2.07 million monthly active users, according to third quarter 2017 statistics. That number is remarkable. It means that roughly 27% of the world’s population is active on social media every month. It also means that
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Easy SEO Marketing Tips & Strategies for Law Firms

SEO | Legal SEO | Law Firm Marketing

Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital
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Law Firm Digital Marketing Strategies in 2018

Digital Marketing | Law | Legal SEO | Law Firm Marketing

Law firms need digital marketing. Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal.
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What Are Buyer Personas & Why Do They Matter Marketing My Law Firm?

Digital Marketing

If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?
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