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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Deb Turney

Deb Turney

Recent Posts

SEO Success in 2021

back-links | content | Digital Business | Digital Planning | keywords | Measurement | SEO | seo strategy | traffic | UX Design | goals | keyword research | data analytics | tracking | key phrases | mobile-friendly

What does SEO success look like for your business? It’s a hard question. There are a lot of aspects to consider, and there is no secret ingredient; that’s what makes SEO so difficult. It’s a moving target; search engines make the rules and they
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Search Engine Optimisation 101 - The Basics

Brand Development | content | Content Marketing | Digital Business | keywords | Search Engines | SEO | seo strategy | SEO Tips | business strategy | goals | SERPS | Metadata | indexing

SEO is the process of optimising your website and online content so search engines recognise your brand or website and display you at the top of their search results for specific keywords. Search engines ‘crawl’ the internet for responses to user
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Why Conveyancers Should Use PPC

Brand Awareness | Google | Google AdWords | Online Presence | Legal SEO | PPC | digital transformation | conveyancers | lawyers | Google Marketing | sales funnel

Simply put - marketing has changed. Just as you would have paid 20, even 10 years ago for prime space in the Yellow Pages, you should be investing some of your marketing dollars into search engine space. It’s not as simple as paying an annual
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What is Digital Transformation

Business Development | Customer Experience | Digital Business | Digital Marketing | Digital Presence | Future Development | Social Media | Social Media Marketing | UX Design | Attention | Integration | Improved Processes | digital transformation | digital tools

Digital Transformation: What is it really? 
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It's Time to Update your Website Now!

Advanced SEO Techniques | Brand Development | Technology | Website Development | Search Engines | SEO | Website Purpose | Thought Leader Piece | digital integration

Having a website isn’t enough, this important piece of your business collateral needs to be regularly updated, and procrastination is the enemy.
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Facebook Messenger Rooms - Reinventing the Wheel?

Technology | Social Media | work from home | working remotely | covidsafe | flattenthecurve | socialdistancing | videoconferencing | Messenger | Facebook

Facebook has entered, well reentered, into the arena to take on Zoom, GoToMeeting, Google Meets and other video meeting and conferencing platforms. Video calling has blitzed during the Coronavirus pandemic, and there has been a demand for Facebook
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COVIDSafe is Safe - Despite the Protests

Technology | Social | covid-19 | covidsafe | flattenthecurve | socialdistancing | epidemic | staysafe

To download or not to download - that is the question….. 
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Evergreen Lead Sequence Form System

Customer Experience | Integration | forms | mortgage brokers | finance | covid-19 | lead sequence

In this uncertain time, both business owners and individuals are looking to experts for confidence that we can get through the fallout of Covid-19 especially with concern to our finances. 
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Tips for Working From Home Successfully

Social Media | Twitter | business strategy | pandemic | covid-19 | work from home | working remotely

There are many more of us engaged in working from home today, thanks to the crisis of Covid-19 and our self-isolation. I’m experienced at working for myself, at home, and it’s not always easy. I still get distracted, although I’m getting better at
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Covid-19 and your software: Now is the time to update your Systems.

Business Development | Digital Business | business strategy | covid-19 | work from home | working remotely

Long gone are the days when there was the big ugly cage that housed the monstrous server with more decks and cables that you could count sitting in the office. Today that software is housed in the cloud and accessed through a web-browser on any
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