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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Jay Whitelock

Jay Whitelock

Recent Posts

A guide to the updated Google Ads Search Position Metrics.

Google AdWords | Analytics | PPC | Attention | Digital Growth System

When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore
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Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Charity | Not For Profits | Analytics | Google Ad Grant Academy

Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly
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Google Grants Academy: Actionable Analytics For Charities & Nonprofits

Advanced SEO Techniques | Google Ad Grants | Charity | Nonprofit | Analytics | Google Ad Grant Academy

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from
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The Best Tools Helping Charities And Not For Profits Increase Online Engagement

Google Ad Grants | Google AdWords | Charity | Not For Profits

The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.
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Understanding Your Team; Strategies to Reduce Stress At Work

Human Resource Management | blog

No matter how much we love our job, stress can play a big part in many facets of our daily work-lives; from how well we perform in tasks, our interactions with other employees to our longevity within the organisation. In this way, stress is not
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User Experience - What Does It Really Mean?

SEO

With an eCommerce website...you want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience. Imagine a landscape between your customers and
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What SEO Changes can we expect in 2016?

SEO | SEO in 2016 | Skypoynt

At Skypoynt, we want to keep our finger on the pulse of SEO changes....so, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.
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Christmas 2015 Digital Marketing Cheat Sheet

Christmas 2015 | Online marketing | Seasonal | Skypoynt | Social Media Marketing

Holiday's are coming...it's time to start thinking about your digital marketing plan for Christmas! We know, it feels like only yesterday we were unwrapping presents!
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5 Tips To Improve Your On-line Store's SEO

ecommerce | online store | SEO

Thinking about your website, SEO is crucial to the success of your on-line presence. It can be the difference between your customers choosing you and your competitors.  But with the holiday season fast approaching, now is the best time to start
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Creating the Optimum SEO Environment

Environment | SEO

Before you make connections between the customer and your website. It’s important to have the correct website environment and infrastructure to be able to implement the keywords you have created based on your research.
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