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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Jay Whitelock

Jay Whitelock

Recent Posts

Nail it with content marketing.

Uncategorized

What makes great content marketing?
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The Psychology of a #Selfie

Digital Marketing | Online marketing | selfie | Social Media | Social Media Marketing | Uncategorized

Do you know who Robert Cornelius is? No? Neither did we until we googled "The first ever #selfie". It was taken in 1839 by an amateur chemist and photography enthusiast from Philadelphia named Robert Cornelius. Cornelius had set his camera up at the
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3 Reasons I will not buy from YOUR website.

Business advice | Losing customers | Online marketing | Skypoynt

It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.
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4 Steps to Creating a KILLER Digital Strategy

Brand Development | Business advice | Digital Planning | Online marketing | Skypoynt

To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:
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G is for Google.

Google | SEO | Skypoynt | Social Media Marketing

Google as we know it, is changing.
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Making SEO Cool with Volkswagen

Innovation | SEO | Skypoynt

Innovation comes in many forms. Car manufacturers are positioned particularly well in terms of trying new and different things to get a reaction out of their target audience. When it comes to digital marketing SEO (Search Engine Optimization)** is
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5 Key Steps to a Strong SEO Strategy for the SME.

Tips | SEO | Skypoynt | Uncategorized

If you’re new to SEO game then it's easy to get overwhelmed by the abundance of information. Put simply, SEO stands for search engine optimization, also known as organic search. It is the process of developing website content that is both keyword
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The Month in SEO with Skypoynt.

SEO | Uncategorized

In order to keep you bang up to date with the most relevant news in SEO, we have scoured the internet for information on the latest changes and points of interest in terms of Search Engine Optimisation across the internet. So if you want to
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Three Awesome Benefits of Social Media Marketing

Social Media Marketing

Social Media is incredible...we know this. Specifically though, what are the key things that make it so useful for businesses? Join us as we go through some of the most important benefits right here on the Skypoynt blog.
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The Skypoynt Lifetime Value of a Customer Calculator

Business advice | Value Calculator

Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support. For example:
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