When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.
Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.
If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.
The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.
No matter how much we love our job, stress can play a big part in many facets of our daily work-lives; from how well we perform in tasks, our interactions with other employees to our longevity within the organisation. In this way, stress is not always a negative feeling; overcoming a stressful proposal or client meeting at work can (for some people) be why we love our jobs. However, too much stress, or a tendency to react to stress in an inappropriate way can have far reaching negative impacts on mental, physical and emotional health long after the work day has ended.
With an eCommerce website...you want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience.
Imagine a landscape between your customers and your checkout page. If the scene resembles a battlefield rather than an enjoyable walk in the park you have a problem.
At Skypoynt, we want to keep our finger on the pulse of SEO changes....so, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.
Holiday's are coming...it's time to start thinking about your digital marketing plan for Christmas! We know, it feels like only yesterday we were unwrapping presents!
Thinking about your website, SEO is crucial to the success of your on-line presence. It can be the difference between your customers choosing you and your competitors. But with the holiday season fast approaching, now is the best time to start implementing some SEO best practices, especially if you operate an online store.
Before you make connections between the customer and your website. It’s important to have the correct website environment and infrastructure to be able to implement the keywords you have created based on your research.
So you now have your website connected to the potential searches around your brand. How do you know if what you are doing has worked and had impact?
SEO agencies talk a lot about the changes in SEO and algorithm updates. One element within SEO that has not changed is keyword research for your product, brand, cause or initiative. Discovering your keywords is an essential and interesting stage of your overall SEO strategy.