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    Jay Whitelock

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    A guide to the updated Google Ads Search Position Metrics.

    Posted on November 15, 2018 by Jay Whitelock in Google AdWords, in Analytics, in PPC, in Attention, in Digital Growth System

    When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

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    Maximising Conversions & Goal Setup for Google Ad Grant Recipients

    Posted on January 17, 2018 by Jay Whitelock in Charity, in Not For Profits, in Analytics, in Google Ad Grant Academy

    Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.

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    Google Grants Academy: Actionable Analytics For Charities & Nonprofits

    Posted on December 12, 2017 by Jay Whitelock in Advanced SEO Techniques, in Google Ad Grants, in Charity, in Nonprofit, in Analytics, in Google Ad Grant Academy

    If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.

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    The Best Tools Helping Charities And Not For Profits Increase Online Engagement

    Posted on November 28, 2017 by Jay Whitelock in Google Ad Grants, in Google AdWords, in Charity, in Not For Profits

    The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.

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    Understanding Your Team; Strategies to Reduce Stress At Work

    Posted on May 19, 2016 by Jay Whitelock in Human Resource Management, in blog

    No matter how much we love our job, stress can play a big part in many facets of our daily work-lives; from how well we perform in tasks, our interactions with other employees to our longevity within the organisation. In this way, stress is not always a negative feeling; overcoming a stressful proposal or client meeting at work can (for some people) be why we love our jobs. However, too much stress, or a tendency to react to stress in an inappropriate way can have far reaching negative impacts on mental, physical and emotional health long after the work day has ended.

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    User Experience - What Does It Really Mean?

    Posted on November 18, 2015 by Jay Whitelock in SEO

    With an eCommerce want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience.

    Imagine a landscape between your customers and your checkout page. If the scene resembles a battlefield rather than an enjoyable walk in the park you have a problem.

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    What SEO Changes can we expect in 2016?

    Posted on November 10, 2015 by Jay Whitelock in SEO, in SEO in 2016, in Skypoynt

    At Skypoynt, we want to keep our finger on the pulse of SEO, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.

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    Christmas 2015 Digital Marketing Cheat Sheet

    Posted on October 29, 2015 by Jay Whitelock in Christmas 2015, in Online marketing, in Seasonal, in Skypoynt, in Social Media Marketing

    Holiday's are's time to start thinking about your digital marketing plan for Christmas! We know, it feels like only yesterday we were unwrapping presents!

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    5 Tips To Improve Your On-line Store's SEO

    Posted on October 28, 2015 by Jay Whitelock in ecommerce, in online store, in SEO

    Thinking about your website, SEO is crucial to the success of your on-line presence. It can be the difference between your customers choosing you and your competitors.  But with the holiday season fast approaching, now is the best time to start implementing some SEO best practices, especially if you operate an online store.

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    Creating the Optimum SEO Environment

    Posted on October 12, 2015 by Jay Whitelock in Environment, in SEO

    Before you make connections between the customer and your website. It’s important to have the correct website environment and infrastructure to be able to implement the keywords you have created based on your research.

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    SEO Measurement with Skypoynt

    Posted on October 7, 2015 by Jay Whitelock in Measurement, in SEO, in Uncategorized

    So you now have your website connected to the potential searches around your brand. How do you know if what you are doing has worked and had impact?

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    The Ultimate Guide to SEO Keyword Research

    Posted on October 6, 2015 by Jay Whitelock in keywords, in SEO

    SEO agencies talk a lot about the changes in SEO and algorithm updates. One element within SEO that has not changed is keyword research for your product, brand, cause or initiative. Discovering your keywords is an essential and interesting stage of your overall SEO strategy.

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