Skypoynt Blog | Get more from the digital technology in your business.

Tom Pritchard

Tom Pritchard is the Founder and Director of Skypoynt. He is passionate about Digital Marketing, digital economics and social justice.

Are You Getting the Most from your Digital Systems?

It’s a gradual shift. No business starts out with broken systems. You have your processes and tasks, and things that just get done. But as the team grows, new challenges start to emerge, and technology speeds up, a business can quickly find itself

Privacy policy with blue squares in background and text in white 3D letters spelling PRIVACY POLICY

By Tom Pritchard

September 20, 2019

Website Privacy Policy Template

digital policy templates

We often work with clients who don't know where to start when it comes to a privacy policy for their website. Many are not aware that having a privacy policy is a legal requirement under Australian law.

By Tom Pritchard

November 14, 2017

Drive Your Content Strategy Using Real Data

Data driven content marketing does not just happen. It takes research, assessment, and then a willingness to turn it into action. In particular‚ the effective combination of targeted data sourced from your field‚ and the ability to then utilise it

white-hashtag-authenticity-text-on-yellow-background

By Tom Pritchard

November 8, 2017

Why is Authenticity in Digital Marketing so Important?

SEO | Thought Leader Piece

Digital Marketing Reality As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly

By Tom Pritchard

August 16, 2017

Linkedin Releases New Website Analytics Tool

blog

LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.

By Tom Pritchard

February 7, 2017

How to grant Google Analytics Access

Google Ad Grants | Google AdWords | Online marketing | Skypoynt

GOOGLE ANALYTICS ACCESS

By Tom Pritchard

November 10, 2016

Adwords Profitability Forecast Template

google sheet template | blog | resources

As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair. As a Google PPC and Conversion Management Agency, we are

By Tom Pritchard

July 10, 2015

Get New Customers

Uncategorized

Everyone wants more customers...quite the sweeping statement there! Well, most people in business know how important it is to keep a continual pipeline of new business coming onto the books.

illustrated loading capsule and text with person on laptop on yellow background

By Tom Pritchard

June 20, 2015

How Fast Should My Website Load?

In an ever impatient world, website lag can be a real killer to the productivity of a website.

web hosting types in light digital illustrations on dark blue background

By Tom Pritchard

June 17, 2015

Different Types of Web Hosting

In another blog post 'Where Should I Host My Website?' we included considerations for hosting your site and the thought process held within. This article is about the different types of hosting there are available to your business.

Welcome to the Skypoynt Digital Information Hub!

Tom Pritchard

Recent Posts

Are You Getting the Most from your Digital Systems?

Website Privacy Policy Template

Drive Your Content Strategy Using Real Data

Why is Authenticity in Digital Marketing so Important?

Linkedin Releases New Website Analytics Tool

How to grant Google Analytics Access

Adwords Profitability Forecast Template

Get New Customers

How Fast Should My Website Load?

Different Types of Web Hosting

Certified Experts in today Top Cloud Systems

Welcome to the Skypoynt Digital Information Hub!

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Tom Pritchard

Recent Posts

Certified Experts in today Top Cloud Systems