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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Tom Pritchard

Tom Pritchard
Tom Pritchard is the Founder and Director of Skypoynt. He is passionate about Digital Marketing, digital economics and social justice.
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Recent Posts

Website Privacy Policy Template

digital policy templates

We often work with clients who don't know where to start when it comes to a privacy policy for their website. Many are not aware that having a privacy policy is a legal requirement under Australian law.
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Google Ad Grants Program Updates December 2017

Google Ad Grants | Charity | Nonprofit | ad grant program policies

Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.
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My Favourite Video's That Explain SEO For ECommerce

Being an avid YouTube junkie! I often find myself trawling through endless streams of YouTube video's. In amongst the invaluable learnings that can only be yielded from toilet flushing cat video's, sit many amazing educational short films that can
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Driving Your Content Marketing Strategy Using Real Data From Real Visitors

  Data driven content marketing does not just happen. It takes research, assessment, and then a willingness to turn it into action. In particular‚ the effective combination of targeted data sourced from your field‚ and the ability to then utilise it
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Why is authenticity in digital marketing so important?

SEO | Thought Leader Piece

  As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly transactional in our marketing.
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Google Partner Masterclass Sydney 2017

Digital Marketing | Google

Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the staff wardrobe of Australia Zoo! Last Week, Skypoynt had the pleasure of attending the 2017 Google Partner Masterclass. Hosted at the trendy Carriageworks in Everligh, Sydney,
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Linkedin Releases New Website Analytics Tool

blog

LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.
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The hidden costs of grants for charities and not for profit businesses.

Google Ad Grants | Google AdWords

If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.
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The $16,000 (AUD) Google Ad Grant Your Not For Profit Is Missing Out On!

Google Ad Grants | Google AdWords | blog

If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?
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Skypoynt Presents: Google AdGrant Management Services

Google Ad Grants | Google AdWords | blog

Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach
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