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Welcome to the Skypoynt Digital Information Hub!

To support your digital business growth, we want to offer you the latest information along with recommendations based on our experience. This is who we are and what we do!

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Tom Pritchard

Tom Pritchard
Tom Pritchard is the Founder and Director of Skypoynt. He is passionate about Digital Marketing, digital economics and social justice.
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Recent Posts

Are You Getting the Most from your Digital Systems?

Digital Business | Online Business | Technology | Digital Growth System | Integration | Improved Processes | mortgage brokers | business strategy

It’s a gradual shift. No business starts out with broken systems. You have your processes and tasks, and things that just get done. But as the team grows, new challenges start to emerge, and technology speeds up, a business can quickly find itself
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Website Privacy Policy Template

digital policy templates

We often work with clients who don't know where to start when it comes to a privacy policy for their website. Many are not aware that having a privacy policy is a legal requirement under Australian law.
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Drive Your Content Strategy Using Real Data

  Data driven content marketing does not just happen. It takes research, assessment, and then a willingness to turn it into action. In particular‚ the effective combination of targeted data sourced from your field‚ and the ability to then utilise it
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Why is Authenticity in Digital Marketing so Important?

SEO | Thought Leader Piece

  Digital Marketing Reality As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly
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Linkedin Releases New Website Analytics Tool

blog

LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.
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How to grant Google Analytics Access

Google Ad Grants | Google AdWords | Online marketing | Skypoynt

GOOGLE ANALYTICS ACCESS
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Adwords Profitability Forecast Template

google sheet template | blog | resources

As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair.   As a Google PPC and Conversion Management Agency, we are
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Get New Customers

Uncategorized

Everyone wants more customers...quite the sweeping statement there! Well, most people in business know how important it is to keep a continual pipeline of new business coming onto the books.
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How Fast Should My Website Load?

Business advice | Loading Times | Ping | SEO | Skypoynt | Website

In an ever impatient world, website lag can be a real killer to the productivity of a website.
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Different Types of Web Hosting

Business advice | Hosting | Server | Technology | VPN | SEO | Shared Hosting | Skypoynt | Website

In another blog post 'Where Should I Host My Website?' we included considerations for hosting your site and the thought process held within. This article is about the different types of hosting there are available to your business.
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