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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Tom Pritchard

Tom Pritchard
Tom Pritchard is the Founder and Director of Skypoynt. He is passionate about Digital Marketing, digital economics and social justice.
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Recent Posts

Where Should I Host My Website?

Brand Development | Business advice | Online Business | Technology | Website Development | Website Hosting

The question “Where should I host my website?”, is an important one for any website owner. The reason why it’s so important is that it is the basis from which your website is built on.
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Digital Questions for Your Business in 2015

Brand Awareness | Brand Development | Business advice | Digital Business | Online marketing | Technology | Advice | Analysis | SEO | Website

Some business style soul searching perhaps? It’s great to take a moment to reflect and gain a little perspective on what you are trying to achieve. For many of us this can be the deciding factor between success and failure.
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SEO, The Long Term Game

Business advice | Google | Marketing | Online marketing | Online Presence | Search Engines | SEO | Website

When thinking about Search Engine Optimization for your brand it’s a longer term game than a quick fix. Web design trends will come and go, there will be a change in the “in vogue” web design every 6 months but SEO will remain pretty constant.
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5 Key Things Customers Want to See on Your Website

Brand Development | content | SEO | UX Design | Website | Website Design

So you want to make sure your website gives your customers what they need? Good job!
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Hiring a Web Design Firm

Business advice | Marketing | Online marketing | Online Presence | Technology | SEO | Website | Website Design

Today, most businesses want a website. Some have one. Others want one. If you want a website, chances are you don’t want to hire IT staff and may not be able to afford any. In most cases, an in-house IT staff, especially for your typical small
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Global Examples of SEO Success

Advanced SEO Techniques | Brand Development | Market Analysis | SEO

Sometimes to inspire us we need to look to the awesome. SEO can be a mystery for a lot of people, at Skypoynt we aim to simplify and what better way than to give you some real, productive examples of SEO in businesses throughout the world.
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3 Essential Elements of Your SEO Plan for 2015/2016

Business advice | Future Development | Online marketing | Advice | SEO | SEO Techniques | Year Plan

It’s kinda crazy how in the last 10 years our search habits have changed from the Yellow Pages and word of mouth to direct search on Google. Even within Google search things change, there used to be room for keyword stuffing and SEO article auto
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Why Your Website Fails Commercially

Online marketing | SEO | Website

Your website is probably failing... I say this with a high degree of confidence (nearly arrogance you may say) even though I haven't seen it.
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3 Of The Most Important Things To Measure On Your Website For Success

Technology | SEO | Website

Do you know your bounce rates from your goal conversions? There are a hundred things people will tell you to measure on your website, and they are probably right, each can add value. We have singled out our three important things to consider for
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What is the Purpose of your Website?

Business advice | Online marketing | SEO | Website | Website Design | Website Purpose

Can you fill in the blank: The purpose of my website is _________________. If you can, great you have a basis to work from, if not read on.
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