We at Skypoynt have been keeping a close eye on a new trend in mobile based video technology. Something BIG is happening.
Two apps are taking the market by storm, Periscope and Meerkat. The basic idea is that you install the app (both do pretty much the same thing) on your smartphone. The app will stream live video from your camera to a unique link sent out to your social audiences.
Sound interesting? Well yeah, it's incredible!
The Next Web had this to say:
"Periscope has begun to transform the way that news can be accessed and consumed overnight. Meerkat, which came before it, started the change but Periscope has fulfilled instant live video’s purpose, by offering a huge critical mass of users as it launched to great fanfare."
"Meerkat isn’t all that different from Periscope but Twitter’s massive user graph is already helping the latter grow even more rapidly than expected. In a way, Meerkat almost guaranteed Periscope’s success by generating hype for the company’s launch."
Take a look at CNETs review of this latest live streaming trend:
How can Meerkat/Periscope help your business?
It's great to be innovative and look for the latest medium to display your brand on. These apps give your brand a great opportunity to do just that.
Live streaming lets you connect with customers in a personal way. One great way to do this is by humanizing your brand, such as by providing an inside look at your business to establish an emotional connection.
There is also the opportunity to provide your customers with an inside access behind the scenes information surrounding your brand.
Check out how we can help you along on your journey to use new and innovative digital solutions for your business with us here at www.skypoynt.com.