It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.
1. Low Quality Visuals.
On-line our senses are entirely limited from our usual in person 5 senses. If the visual representation of the product sucks...then we will associate that poor quality with the product and the product's parent company. It's worth it to spend a little extra on making sure the pictures/video/audio of your product is strong...the resulting income from gained sales will more than make up for it...and if it doesn't then it might be time to rethink your overall strategy.
2. Stale and boring content.
You know the sites that we mean...lots of text but nothing of actual substance, and likely written in 2001. Things change, needs change, it's unlikely that what appealed to your target demographic 10 years ago still appeals to them in 2015. It's probably time to update your content and with the advent of social media and API (Application Programming Interfaces) its possible to have your site updated on a daily basis, automatically.
3. You made it too hard for me!
Here is a tried and tested trick in making sure customers can buy from your website. Take a journey through your website as a customer, pick an uncomplicated product and a complicated product. Persevere to the end and assess where you are on the below spectrum:
a. My products were easy to buy and I enjoyed the process.
b. I was able to complete the process but had to start over a couple of times.
c. This was tough...I was unable to complete my purchases online.
If you are anywhere but a, it's time for a change because your customers will not "persevere" they will drop off and go somewhere else...and they are unlikely to come back.
If you would like to run through your website with a user interface expert, take a trip over to the website right here at www.skypoynt.com for details on how to get in touch with an expert.