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What exactly is PPC? (Pay Per Click)

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What exactly is PPC? (Pay Per Click)

Advanced SEO Techniques | Business advice | Online marketing | SEO

PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:

“Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as the amount spent to get an advertisement clicked.”

 

So how and where can I use it for my business?

 

Google, Microsoft and Facebook are some of the biggest providers of PPC advertising for a website.

In terms of actual process you really have to look at what’s important to your audience. If your company supplies DIY equipment it’s likely that they will be interested and searching for the following keyword strings: Homemade, How Can, DIY, Do It Yourself, Making, Where can, are all likely to be relevant.

If your PPC advert is combined with an advert, it must be something that will interest your customer enough to click on.

The traffic you get from PPC can, by your formation of the campaign, be very targeted, and it’s likely that your website caters for a number of different niches. Making a specific landing page for the traffic that you drive via PPC is a key way to increase conversion rate.

At the heart of everything your business does should be the customer and their buying journey...if your customers are on Facebook then Facebook PPC is the way forward for you. If your customers are searching on Google, then Google Adwords is the PPC format for you.

It’s a great way of getting immediate, real traffic to your website and if thought out correctly PPC can certainly produce results for really any product that can be sold online, which is pretty much everything.

Visit the skypoynt website for a free consultation on your PPC needs from the experts: www.skypoynt.com

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