Skypoynt Main Blog

    What Are Buyer Personas & Why Do They Matter Marketing My Law Firm?

    Posted on October 16, 2017 by April Klazema in Digital Marketing

    If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?

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    Linkedin Releases New Website Analytics Tool

    Posted on August 16, 2017 by Tom Pritchard in blog

    LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.

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    The hidden costs of grants for charities and not for profit businesses.

    Posted on August 10, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords

    If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.

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    The $16,000 (AUD) Google Ad Grant Your Not For Profit Is Missing Out On!

    Posted on August 10, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords, in blog

    If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?

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    Skypoynt Presents: Google AdGrant Management Services

    Posted on June 5, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords, in blog

    Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach new audiences and increase their following through the Google Ad Grants program.

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    New Snapchat Ad Tool

    Posted on May 8, 2017 by Tom Pritchard in blog

    A new tool from Snapchat has been announced designed to make it easy for all marketers to create, manage and scale advertising through the popular social media channel.

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    Search Engine Optimisation Basics - SEO 101

    Posted on April 1, 2017 by Tom Pritchard in blog, in SEO

    What Is SEO - Search Engine Optimisation?


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    How to grant Google Analytics Access

    Posted on February 7, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords, in Online marketing, in Skypoynt


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    How To Provide Agency Access To Your Adwords Account

    Posted on December 5, 2016 by Tom Pritchard in Google Ad Grants, in Google AdWords, in Online marketing, in blog

    We often ask potential new clients to provide us with access to their Adwords account so that we can audit or review historical performance on your account.

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    Adwords Profitability Forecast Template

    Posted on November 10, 2016 by Tom Pritchard in google sheet template, in blog, in resources

    As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair.   As a Google PPC and Conversion Management Agency, we are regularly meeting business owners who have little to no idea about what their website is generating in terms of value or ROI.

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    The Home Page Text Template

    Posted on August 11, 2016 by Tom Pritchard in blog

    At Skypoynt, we see the struggle that is collecting, auditing, editing and finally publishing website text content!

    What text goes where? What do I write? How do i sound professional? Does it convey our story?

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    Conversion Rate Optimisation

    Posted on July 27, 2016 by Tom Pritchard in Google AdWords, in blog

    The true reasons behind why someone visits your website ultimately buying your product or service offering is almost always completely unique.

    So how do you ensure that your website is providing an experience that is engaging enough to users to actually take action and buy your product or service? The answer is through process and iteration. The only way to turn the needle (so to speak) on conversion is to test, track, learn, iterate and repeat .... again, and again!

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