If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?

LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.

If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.

If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?

Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach new audiences and increase their following through the Google Ad Grants program.

A new tool from Snapchat has been announced designed to make it easy for all marketers to create, manage and scale advertising through the popular social media channel.

What Is SEO - Search Engine Optimisation?

GOOGLE ANALYTICS ACCESS

We often ask potential new clients to provide us with access to their Adwords account so that we can audit or review historical performance on your account.

As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair.   As a Google PPC and Conversion Management Agency, we are regularly meeting business owners who have little to no idea about what their website is generating in terms of value or ROI.

At Skypoynt, we see the struggle that is collecting, auditing, editing and finally publishing website text content!

What text goes where? What do I write? How do i sound professional? Does it convey our story?

The true reasons behind why someone visits your website ultimately buying your product or service offering is almost always completely unique.

So how do you ensure that your website is providing an experience that is engaging enough to users to actually take action and buy your product or service? The answer is through process and iteration. The only way to turn the needle (so to speak) on conversion is to test, track, learn, iterate and repeat .... again, and again!