Using Buyer Personas to Identify and Target Audiences on Facebook

Posted by April Klazema on November 24, 2017

Facebook currently has about 2.07 million monthly active users, according to third quarter 2017 statistics. That number is remarkable. It means that roughly 27% of the world’s population is active on social media every month. It also means that businesses that are not actively using Facebook to pursue new leads and drive revenue has a major blind spot.

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Topics: Social Media

Driving Your Content Marketing Strategy Using Real Data From Real Visitors

Posted by Tom Pritchard on November 14, 2017


Data driven content marketing does not just happen. It takes research, assessment, and then a willingness to turn it into action. In particular‚ the effective combination of targeted data sourced from your field‚ and the ability to then utilise it with precision in a marketing campaign. That is data driven content marketing in a nutshell.

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Easy SEO Marketing Tips & Strategies for Law Firms

Posted by April Klazema on November 9, 2017

Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital marketing strategy? Specifically, have you looked at your law firm’s search engine optimization campaign lately?

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Topics: SEO, Legal SEO, Law Firm Marketing

Why is authenticity in digital marketing so important?

Posted by Tom Pritchard on November 8, 2017


As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly transactional in our marketing.

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Topics: SEO, Thought Leader Piece

Law Firm Digital Marketing Strategies in 2018

Posted by April Klazema on November 2, 2017

Law firms need digital marketing.

Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal. Despite this fact, many law firms are still underutilising digital marketing, putting their faith in more traditional methods—from billboards to TV advertising instead.

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Topics: Digital Marketing, Law, Legal SEO, Law Firm Marketing

Google Partner Masterclass Sydney 2017

Posted by Tom Pritchard on October 18, 2017

Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the staff wardrobe of Australia Zoo! Last Week, Skypoynt had the pleasure of attending the 2017 Google Partner Masterclass. Hosted at the trendy Carriageworks in Everligh, Sydney, the day provides an opportunity for Google Partner Agencies to come together to learn about the latest offerings from google in the digital marketing space.

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Topics: Digital Marketing, Google

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