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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Charity | Not For Profits | Analytics | Google Ad Grant Academy

Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly
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Google Ad Grants Program Updates December 2017

Google Ad Grants | Charity | Nonprofit | ad grant program policies

Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.
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Google Grants Academy: Actionable Analytics For Charities & Nonprofits

Advanced SEO Techniques | Google Ad Grants | Charity | Nonprofit | Analytics | Google Ad Grant Academy

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from
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My Favourite Video's That Explain SEO For ECommerce

Being an avid YouTube junkie! I often find myself trawling through endless streams of YouTube video's. In amongst the invaluable learnings that can only be yielded from toilet flushing cat video's, sit many amazing educational short films that can
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The Best Tools Helping Charities And Not For Profits Increase Online Engagement

Google Ad Grants | Google AdWords | Charity | Not For Profits

The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.
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Using Buyer Personas to Identify and Target Audiences on Facebook

Social Media

Facebook currently has about 2.07 million monthly active users, according to third quarter 2017 statistics. That number is remarkable. It means that roughly 27% of the world’s population is active on social media every month. It also means that
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Driving Your Content Marketing Strategy Using Real Data From Real Visitors

  Data driven content marketing does not just happen. It takes research, assessment, and then a willingness to turn it into action. In particular‚ the effective combination of targeted data sourced from your field‚ and the ability to then utilise it
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Easy SEO Marketing Tips & Strategies for Law Firms

SEO | Legal SEO | Law Firm Marketing

Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital
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Why is authenticity in digital marketing so important?

SEO | Thought Leader Piece

  As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly transactional in our marketing.
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Law Firm Digital Marketing Strategies in 2018

Digital Marketing | Law | Legal SEO | Law Firm Marketing

Law firms need digital marketing. Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal.
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