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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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The Best Tools Helping Charities And Not For Profits Increase Online Engagement

Google Ad Grants | Google AdWords | Charity | Not For Profits

The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.
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Using Buyer Personas to Identify and Target Audiences on Facebook

Social Media

Facebook currently has about 2.07 million monthly active users, according to third quarter 2017 statistics. That number is remarkable. It means that roughly 27% of the world’s population is active on social media every month. It also means that
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Driving Your Content Marketing Strategy Using Real Data From Real Visitors

  Data driven content marketing does not just happen. It takes research, assessment, and then a willingness to turn it into action. In particular‚ the effective combination of targeted data sourced from your field‚ and the ability to then utilise it
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Easy SEO Marketing Tips & Strategies for Law Firms

SEO | Legal SEO | Law Firm Marketing

Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital
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Why is authenticity in digital marketing so important?

SEO | Thought Leader Piece

  As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly transactional in our marketing.
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Law Firm Digital Marketing Strategies in 2018

Digital Marketing | Law | Legal SEO | Law Firm Marketing

Law firms need digital marketing. Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal.
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Google Partner Masterclass Sydney 2017

Digital Marketing | Google

Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the staff wardrobe of Australia Zoo! Last Week, Skypoynt had the pleasure of attending the 2017 Google Partner Masterclass. Hosted at the trendy Carriageworks in Everligh, Sydney,
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What Are Buyer Personas & Why Do They Matter Marketing My Law Firm?

Digital Marketing

If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?
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Linkedin Releases New Website Analytics Tool

blog

LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.
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The hidden costs of grants for charities and not for profit businesses.

Google Ad Grants | Google AdWords

If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.
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