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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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The hidden costs of grants for charities and not for profit businesses.

Google Ad Grants | Google AdWords

If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.
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The $16,000 (AUD) Google Ad Grant Your Not For Profit Is Missing Out On!

Google Ad Grants | Google AdWords | blog

If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?
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Skypoynt Presents: Google AdGrant Management Services

Google Ad Grants | Google AdWords | blog

Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach
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New Snapchat Ad Tool

blog

A new tool from Snapchat has been announced designed to make it easy for all marketers to create, manage and scale advertising through the popular social media channel.
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Search Engine Optimisation Basics - SEO 101

blog | SEO

What Is SEO - Search Engine Optimisation?  
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How to grant Google Analytics Access

Google Ad Grants | Google AdWords | Online marketing | Skypoynt

GOOGLE ANALYTICS ACCESS
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How To Provide Agency Access To Your Adwords Account

Google Ad Grants | Google AdWords | Online marketing | blog

We often ask potential new clients to provide us with access to their Adwords account so that we can audit or review historical performance on your account.
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Adwords Profitability Forecast Template

google sheet template | blog | resources

As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair.   As a Google PPC and Conversion Management Agency, we are
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The Home Page Text Template

blog

At Skypoynt, we see the struggle that is collecting, auditing, editing and finally publishing website text content! What text goes where? What do I write? How do i sound professional? Does it convey our story?
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Conversion Rate Optimisation

Google AdWords | blog

The true reasons behind why someone visits your website ultimately buying your product or service offering is almost always completely unique. So how do you ensure that your website is providing an experience that is engaging enough to users to
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