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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Tom Pritchard
By Tom Pritchard
November 10, 2016

Adwords Profitability Forecast Template

google sheet template | blog | resources

As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair.   As a Google PPC and Conversion Management Agency, we are
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Tom Pritchard
By Tom Pritchard
August 11, 2016

The Home Page Text Template

blog

At Skypoynt, we see the struggle that is collecting, auditing, editing and finally publishing website text content! What text goes where? What do I write? How do i sound professional? Does it convey our story?
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Tom Pritchard
By Tom Pritchard
July 27, 2016

Conversion Rate Optimisation

Google AdWords | blog

The true reasons behind why someone visits your website ultimately buying your product or service offering is almost always completely unique. So how do you ensure that your website is providing an experience that is engaging enough to users to
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Tom Pritchard
By Tom Pritchard
July 13, 2016

Is Pokemon Go actually more interesting than Brexit?

Augmented Reality | blog

Its been little over a week since we've all learned about Pokemon GO, the augmented reality game that has become the most popular smartphone app trending globally. What I have personally found most interesting is the sheer scale of the popularity
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Jay Whitelock
By Jay Whitelock
May 19, 2016

Understanding Your Team; Strategies to Reduce Stress At Work

Human Resource Management | blog

No matter how much we love our job, stress can play a big part in many facets of our daily work-lives; from how well we perform in tasks, our interactions with other employees to our longevity within the organisation. In this way, stress is not
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Tom Pritchard
By Tom Pritchard
December 4, 2015

Simple SEO Marketing Strategies for Law Firms

Firm | Law | SEO

In amongst your daily tasks of pouring over clients files, dashing from office to office and kicking goals, have you set aside much time for your digital marketing strategy; Specifically, how your business is represented online and it's search
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Jay Whitelock
By Jay Whitelock
November 18, 2015

User Experience - What Does It Really Mean?

SEO

With an eCommerce website...you want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience. Imagine a landscape between your customers and
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Jay Whitelock
By Jay Whitelock
November 10, 2015

What SEO Changes can we expect in 2016?

SEO | SEO in 2016 | Skypoynt

At Skypoynt, we want to keep our finger on the pulse of SEO changes....so, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.
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Jay Whitelock
By Jay Whitelock
October 29, 2015

Christmas 2015 Digital Marketing Cheat Sheet

Christmas 2015 | Online marketing | Seasonal | Skypoynt | Social Media Marketing

Holiday's are coming...it's time to start thinking about your digital marketing plan for Christmas! We know, it feels like only yesterday we were unwrapping presents!
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Jay Whitelock
By Jay Whitelock
October 28, 2015

5 Tips To Improve Your On-line Store's SEO

ecommerce | online store | SEO

Thinking about your website, SEO is crucial to the success of your on-line presence. It can be the difference between your customers choosing you and your competitors.  But with the holiday season fast approaching, now is the best time to start
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