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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Tom Pritchard
By Tom Pritchard
December 4, 2015

Simple SEO Marketing Strategies for Law Firms

Firm | Law | SEO

In amongst your daily tasks of pouring over clients files, dashing from office to office and kicking goals, have you set aside much time for your digital marketing strategy; Specifically, how your business is represented online and it's search
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Jay Whitelock
By Jay Whitelock
November 18, 2015

User Experience - What Does It Really Mean?

SEO

With an eCommerce website...you want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience. Imagine a landscape between your customers and
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Jay Whitelock
By Jay Whitelock
November 10, 2015

What SEO Changes can we expect in 2016?

SEO | SEO in 2016 | Skypoynt

At Skypoynt, we want to keep our finger on the pulse of SEO changes....so, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.
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Jay Whitelock
By Jay Whitelock
October 29, 2015

Christmas 2015 Digital Marketing Cheat Sheet

Christmas 2015 | Online marketing | Seasonal | Skypoynt | Social Media Marketing

Holiday's are coming...it's time to start thinking about your digital marketing plan for Christmas! We know, it feels like only yesterday we were unwrapping presents!
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Jay Whitelock
By Jay Whitelock
October 28, 2015

5 Tips To Improve Your On-line Store's SEO

ecommerce | online store | SEO

Thinking about your website, SEO is crucial to the success of your on-line presence. It can be the difference between your customers choosing you and your competitors.  But with the holiday season fast approaching, now is the best time to start
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Jay Whitelock
By Jay Whitelock
October 12, 2015

Creating the Optimum SEO Environment

Environment | SEO

Before you make connections between the customer and your website. It’s important to have the correct website environment and infrastructure to be able to implement the keywords you have created based on your research.
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Jay Whitelock
By Jay Whitelock
October 7, 2015

SEO Measurement with Skypoynt

Measurement | SEO | Uncategorized

So you now have your website connected to the potential searches around your brand. How do you know if what you are doing has worked and had impact?
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Jay Whitelock
By Jay Whitelock
October 6, 2015

The Ultimate Guide to SEO Keyword Research

keywords | SEO

SEO agencies talk a lot about the changes in SEO and algorithm updates. One element within SEO that has not changed is keyword research for your product, brand, cause or initiative. Discovering your keywords is an essential and interesting stage of
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Jay Whitelock
By Jay Whitelock
October 5, 2015

The Customer Search Journey

Search Engines | SEO

Even before connecting your customer to your product, website or group online in terms of SEO it’s important to understand the customer search journey.
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Jay Whitelock
By Jay Whitelock
October 1, 2015

Defining Your Target Market

SEO | Uncategorized

Given the level of competition online, competition that is only going to increase, defining your target market is one of the first things to do when developing your overall SEO strategy.
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