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What Are Buyer Personas & Why Do They Matter Marketing My Law Firm?

Digital Marketing

If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?
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Linkedin Releases New Website Analytics Tool

blog

LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.
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How to grant Google Analytics Access

Google Ad Grants | Google AdWords | Online marketing | Skypoynt

GOOGLE ANALYTICS ACCESS
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Adwords Profitability Forecast Template

google sheet template | blog | resources

As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair.   As a Google PPC and Conversion Management Agency, we are
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Understanding Your Team; Strategies to Reduce Stress At Work

Human Resource Management | blog

No matter how much we love our job, stress can play a big part in many facets of our daily work-lives; from how well we perform in tasks, our interactions with other employees to our longevity within the organisation. In this way, stress is not
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User Experience - What Does It Really Mean?

SEO

With an eCommerce website...you want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience. Imagine a landscape between your customers and
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What SEO Changes can we expect in 2016?

SEO | SEO in 2016 | Skypoynt

At Skypoynt, we want to keep our finger on the pulse of SEO changes....so, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.
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The Customer Search Journey

Search Engines | SEO

Even before connecting your customer to your product, website or group online in terms of SEO it’s important to understand the customer search journey.
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How Periscope, Meerkat and Live Streaming are Changing the Internet

Brand Development | Technology | Social Media Marketing

We at Skypoynt have been keeping a close eye on a new trend in mobile based video technology. Something BIG is happening.
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Three Awesome Benefits of Social Media Marketing

Social Media Marketing

Social Media is incredible...we know this. Specifically though, what are the key things that make it so useful for businesses? Join us as we go through some of the most important benefits right here on the Skypoynt blog.
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