Skypoynt Blog | Get more from the digital technology in your business.

By Jay Whitelock

August 11, 2015

G is for Google.

Google | SEO | Skypoynt | Social Media Marketing

Google as we know it, is changing.

By Jay Whitelock

August 6, 2015

Making SEO Cool with Volkswagen

Innovation | SEO | Skypoynt

Innovation comes in many forms. Car manufacturers are positioned particularly well in terms of trying new and different things to get a reaction out of their target audience. When it comes to digital marketing SEO (Search Engine Optimization)** is

By Jay Whitelock

August 5, 2015

5 Key Steps to a Strong SEO Strategy for the SME.

Tips | SEO | Skypoynt | Uncategorized

If you’re new to SEO game then it's easy to get overwhelmed by the abundance of information. Put simply, SEO stands for search engine optimization, also known as organic search. It is the process of developing website content that is both keyword

By Jay Whitelock

August 4, 2015

The Month in SEO with Skypoynt.

SEO | Uncategorized

In order to keep you bang up to date with the most relevant news in SEO, we have scoured the internet for information on the latest changes and points of interest in terms of Search Engine Optimisation across the internet. So if you want to

By Jay Whitelock

July 28, 2015

Three Awesome Benefits of Social Media Marketing

Social Media Marketing

Social Media is incredible...we know this. Specifically though, what are the key things that make it so useful for businesses? Join us as we go through some of the most important benefits right here on the Skypoynt blog.

By Jay Whitelock

July 28, 2015

The Skypoynt Lifetime Value of a Customer Calculator

Business advice | Value Calculator

Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support. For example:

By Jay Whitelock

July 28, 2015

5 Things Killing your Customer’s Experience.

Business advice | Customer Experience | Unhappy Customers

There are a number of areas we could all improve on when it comes to customer experience. It’s an ever evolving environment, one that we regularly ignore after we have set up a process that the customer takes part in on their journey with us. Taking

By Jay Whitelock

July 22, 2015

Top SEO Tips to Future Proof Your Website

SEO | SEO Tips

SEO is always evolving and changing as time moves forward. It is therefore important to try and understand Google’s mind to stay on top and future-proof your site. Read on for some of our top SEO tips for using great SEO to maintain a solid, stable