Welcome to the Skypoynt Digital Information Hub!

Business advice | Marketing | Online marketing | Online Presence | Technology | SEO | Website | Website Design

Today, most businesses have a website. If you don't and you are thinking about hiring a Web Designer or firm, you'll need to know a few critical things before committing. We know here at Skypoynt, that we offer those services, but we wanted to

Advanced SEO Techniques | Brand Development | Market Analysis | SEO

Sometimes to inspire us we need to look to the awesome. SEO can be a mystery for a lot of people, at Skypoynt we aim to simplify and what better way than to give you some real, productive examples of SEO in businesses throughout the world.

Technology | SEO | Website

Do you know your bounce rates from your goal conversions? There are a hundred things people will tell you to measure on your website, and they are probably right, each can add value. We have singled out three important things to consider for your

Business advice | Online marketing | SEO | Website | Website Design | Website Purpose

Can you fill in the blank: The purpose of my website is _________________. If you can, great you have a basis to work from, if not read on.

flat | linking strategy | loyalty | Online marketing | SEO | traffic

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond

Advanced SEO Techniques | back-links | Business advice | Online marketing | Online Presence | SEO | Website Design

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords

Advanced SEO Techniques | Business advice | Online Presence | Relative Linking | Absolute Linking | SEO | seo strategy

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative

Advanced SEO Techniques | back-links | Brand Development | branding | content | corporate messaging | credibility | emphasis | evolution | flat | keywords | loyalty | anchor text | SEO | seo strategy

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side,