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What is the Purpose of your Website?

Business advice | Online marketing | SEO | Website | Website Design | Website Purpose

Can you fill in the blank: The purpose of my website is _________________. If you can, great you have a basis to work from, if not read on.
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Can Any Inbound Linking Hurt My Ranking?

flat | linking strategy | loyalty | Online marketing | SEO | traffic

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond
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The Importance of Anchor Text in Back-links

Advanced SEO Techniques | back-links | Business advice | Online marketing | Online Presence | SEO | Website Design

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords
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Absolute Links vs. Relative Links - SEO Value

Advanced SEO Techniques | Business advice | Online Presence | Relative Linking | Absolute Linking | SEO | seo strategy

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative
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Incorporation of Company Branding and SEO

Advanced SEO Techniques | back-links | Brand Development | branding | content | corporate messaging | credibility | emphasis | evolution | flat | keywords | loyalty | anchor text | SEO | seo strategy

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side,
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