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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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3 Of The Most Important Things To Measure On Your Website For Success

Technology | SEO | Website

Do you know your bounce rates from your goal conversions? There are a hundred things people will tell you to measure on your website, and they are probably right, each can add value. We have singled out our three important things to consider for
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What is the Purpose of your Website?

Business advice | Online marketing | SEO | Website | Website Design | Website Purpose

Can you fill in the blank: The purpose of my website is _________________. If you can, great you have a basis to work from, if not read on.
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Is Search Engine Submission Necessary?

Business advice | corporate messaging | emphasis | evolution | flat | graphic design | Links | persuasion | SEO | text

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will
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Can Any Inbound Linking Hurt My Ranking?

flat | linking strategy | loyalty | Online marketing | SEO | traffic

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond
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The Importance of Anchor Text in Back-links

Advanced SEO Techniques | back-links | Business advice | Online marketing | Online Presence | SEO | Website Design

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords
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Absolute Links vs. Relative Links - SEO Value

Advanced SEO Techniques | Business advice | Online Presence | Relative Linking | Absolute Linking | SEO | seo strategy

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative
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Incorporation of Company Branding and SEO

Advanced SEO Techniques | back-links | Brand Development | branding | content | corporate messaging | credibility | emphasis | evolution | flat | keywords | loyalty | anchor text | SEO | seo strategy

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side,
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Strategic Use of Images in Search Engine Optimization

Advanced SEO Techniques | content | flat | persuasion | SEO | seo strategy

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused?
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Google now discounts all reciprocal links

Advanced SEO Techniques | back-links | Business advice | content | flat | algorithms | SEO

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two
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