The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

Jay Whitelock

Google Grants Academy: Actionable Analytics For Charities & Nonprofits

If you aren’t using Google Analytics, or a similar visitor data analytics..

Jay Whitelock

The Month in SEO with Skypoynt - August 2015

Every month we are your one stop shop for SEO news across the internet. SEO..

Jay Whitelock

Search Engine Ranking Factors in 2015.

Search engine ranking factors change all the time. Some we know quickly,..


What exactly is PPC? (Pay Per Click)

PPC is potentially a considerably lucrative campaign type for your business in..


7 Reasons Why Your Business Should Investigate SEO

SEO is crucial to your business being seen by people online. Let’s take a very..

Tom Pritchard

Get Seen Online

At Skypoynt we work with a whole host of different companies who have one..

Tom Pritchard

Global Examples of SEO Success

Sometimes to inspire us we need to look to the awesome. SEO can be a mystery..

Tom Pritchard

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be..

Tom Pritchard

Absolute Links vs. Relative Links - SEO Value

The debate between absolute links and relative links continues to live on in..

Tom Pritchard

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate..

Tom Pritchard

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way..

Tom Pritchard

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most..

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