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    Google Grants Academy: Actionable Analytics For Charities & Nonprofits

    Posted on December 12, 2017 by Jay Whitelock in Advanced SEO Techniques, in Google Ad Grants, in Charity, in Nonprofit, in Analytics, in Google Ad Grant Academy

    If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.

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    The Month in SEO with Skypoynt - August 2015

    Posted on September 9, 2015 by Jay Whitelock in Advanced SEO Techniques, in SEO, in SEO August

    Every month we are your one stop shop for SEO news across the internet. SEO in 2015 news is below, oh and we would love you to try out out SEO analyser for your website, check it out right here: Skypoynt.com/free-report/ 

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    Search Engine Ranking Factors in 2015.

    Posted on September 1, 2015 by Jay Whitelock in Advanced SEO Techniques, in Digital Marketing, in 2015, in SEO

    Search engine ranking factors change all the time. Some we know quickly, some take a little more time to come to the front. It's important for us as a digital marketing company to be on top of the factors that will affect the ranking of your website.

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    What exactly is PPC? (Pay Per Click)

    Posted on July 18, 2015 by jay in Advanced SEO Techniques, in Business advice, in Online marketing, in SEO

    PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:

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    7 Reasons Why Your Business Should Investigate SEO

    Posted on July 16, 2015 by jay in Advanced SEO Techniques, in SEO, in Skypoynt

    SEO is crucial to your business being seen by people online. Let’s take a very basic look at what SEO is…

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    Get Seen Online

    Posted on July 9, 2015 by Tom Pritchard in Advanced SEO Techniques, in Online marketing, in SEO

    At Skypoynt we work with a whole host of different companies who have one aim...getting seen in the best possible light online. Without that desire...the relationship with us at Skypoynt wouldn’t exist! How do businesses shine a spotlight on their services online?

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    Global Examples of SEO Success

    Posted on May 25, 2015 by Tom Pritchard in Advanced SEO Techniques, in Brand Development, in Market Analysis, in SEO

    Sometimes to inspire us we need to look to the awesome. SEO can be a mystery for a lot of people, at Skypoynt we aim to simplify and what better way than
    to give you some real, productive examples of SEO in businesses throughout the world.

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    The Importance of Anchor Text in Back-links

    Posted on March 28, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Business advice, in Online marketing, in Online Presence, in SEO, in Website Design

    The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

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    Absolute Links vs. Relative Links - SEO Value

    Posted on March 20, 2015 by Tom Pritchard in Advanced SEO Techniques, in Business advice, in Online Presence, in Relative Linking, in Absolute Linking, in SEO, in seo strategy

    The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

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    Incorporation of Company Branding and SEO

    Posted on March 10, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Brand Development, in branding, in content, in corporate messaging, in credibility, in emphasis, in evolution, in flat, in keywords, in loyalty, in anchor text, in SEO, in seo strategy

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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    Strategic Use of Images in Search Engine Optimization

    Posted on March 5, 2015 by Tom Pritchard in Advanced SEO Techniques, in content, in flat, in persuasion, in SEO, in seo strategy

    When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

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    Google now discounts all reciprocal links

    Posted on March 1, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Business advice, in content, in flat, in algorithms, in SEO

    For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

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