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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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It's Time to Update your Website Now!

Advanced SEO Techniques | Brand Development | Technology | Website Development | Search Engines | SEO | Website Purpose | Thought Leader Piece | digital integration

Having a website isn’t enough, this important piece of your business collateral needs to be regularly updated, and procrastination is the enemy.
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Google Grants Academy: Actionable Analytics For Charities & Nonprofits

Advanced SEO Techniques | Google Ad Grants | Charity | Nonprofit | Analytics | Google Ad Grant Academy

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from
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The Month in SEO with Skypoynt - August 2015

Advanced SEO Techniques | SEO | SEO August

Every month we are your one stop shop for SEO news across the internet. SEO in 2015 news is below, oh and we would love you to try out out SEO analyser for your website, check it out right here: Skypoynt.com/free-report/ 
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Search Engine Ranking Factors in 2015.

Advanced SEO Techniques | Digital Marketing | 2015 | SEO

Search engine ranking factors change all the time. Some we know quickly, some take a little more time to come to the front. It's important for us as a digital marketing company to be on top of the factors that will affect the ranking of your website.
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What exactly is PPC? (Pay Per Click)

Advanced SEO Techniques | Business advice | Online marketing | SEO

PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:
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7 Reasons Why Your Business Should Investigate SEO

Advanced SEO Techniques | SEO | Skypoynt

SEO is crucial to your business being seen by people online. Let’s take a very basic look at what SEO is…
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Get Seen Online

Advanced SEO Techniques | Online marketing | SEO

At Skypoynt we work with a whole host of different companies who have one aim...getting seen in the best possible light online. Without that desire...the relationship with us at Skypoynt wouldn’t exist! How do businesses shine a spotlight on their
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Global Examples of SEO Success

Advanced SEO Techniques | Brand Development | Market Analysis | SEO

Sometimes to inspire us we need to look to the awesome. SEO can be a mystery for a lot of people, at Skypoynt we aim to simplify and what better way than to give you some real, productive examples of SEO in businesses throughout the world.
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The Importance of Anchor Text in Back-links

Advanced SEO Techniques | back-links | Business advice | Online marketing | Online Presence | SEO | Website Design

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords
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Absolute Links vs. Relative Links - SEO Value

Advanced SEO Techniques | Business advice | Online Presence | Relative Linking | Absolute Linking | SEO | seo strategy

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative
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