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    Google now discounts all reciprocal links

    Posted on March 1, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Business advice, in content, in flat, in algorithms, in SEO

    For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

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