Google now discounts all reciprocal links

Posted by Tom Pritchard on March 1, 2015

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

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Topics: Advanced SEO Techniques, back-links, Business advice, content, flat, algorithms, SEO

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