A guide to the updated Google Ads Search Position Metrics.

Posted by Jay Whitelock on November 15, 2018

When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

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Topics: Google AdWords, Analytics, PPC, Attention, Digital Growth System

Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Posted by Jay Whitelock on January 17, 2018

Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.

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Topics: Charity, Not For Profits, Analytics, Google Ad Grant Academy

Google Grants Academy: Actionable Analytics For Charities & Nonprofits

Posted by Jay Whitelock on December 12, 2017

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.

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Topics: Advanced SEO Techniques, Google Ad Grants, Charity, Nonprofit, Analytics, Google Ad Grant Academy

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