Posted on November 15, 2018 by Jay Whitelock in Google AdWords, in Analytics, in PPC, in Attention, in Digital Growth System
When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
-2.png?width=604&name=logo-button%20(1)-2.png "logo-long-skypoynt.png"){kind=logo}