A guide to the updated Google Ads Search Position Metrics.

Posted by Jay Whitelock on November 15, 2018

When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

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Topics: Google AdWords, Analytics, PPC, Attention, Digital Growth System

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