Posted on July 13, 2016 by Tom Pritchard in Augmented Reality, in blog
Its been little over a week since we've all learned about Pokemon GO, the augmented reality game that has become the most popular smartphone app trending globally. What I have personally found most interesting is the sheer scale of the popularity and what that has netted for the games creators, Nintendo. Increasing its market value by a whopping $9.3 Billion, certainly no mean feat for a company that has been in steady decline since 2011.
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