The Importance of Anchor Text in Back-links

Posted by Tom Pritchard on March 28, 2015

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Read More

Topics: Advanced SEO Techniques, back-links, Business advice, Online marketing, Online Presence, SEO, Website Design

Incorporation of Company Branding and SEO

Posted by Tom Pritchard on March 10, 2015

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Read More

Topics: Advanced SEO Techniques, back-links, Brand Development, branding, content, corporate messaging, credibility, emphasis, evolution, flat, keywords, loyalty, anchor text, SEO, seo strategy

Google now discounts all reciprocal links

Posted by Tom Pritchard on March 1, 2015

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

Read More

Topics: Advanced SEO Techniques, back-links, Business advice, content, flat, algorithms, SEO

Subscribe Here!

Recent Posts

Posts by Tag

See all