LinkedIn is launching a new way for business to see the professional demographics of their website visitors generated from their marketing efforts.

If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?

Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach new audiences and increase their following through the Google Ad Grants program.

A new tool from Snapchat has been announced designed to make it easy for all marketers to create, manage and scale advertising through the popular social media channel.

What Is SEO - Search Engine Optimisation?

We often ask potential new clients to provide us with access to their Adwords account so that we can audit or review historical performance on your account.

As an avid spreadsheet nerd! I find myself often trawling the web for various templates that can make the often lengthy arithmetic of PPC campaign forecasting a more stream-line affair.   As a Google PPC and Conversion Management Agency, we are regularly meeting business owners who have little to no idea about what their website is generating in terms of value or ROI.

At Skypoynt, we see the struggle that is collecting, auditing, editing and finally publishing website text content!

What text goes where? What do I write? How do i sound professional? Does it convey our story?

The true reasons behind why someone visits your website ultimately buying your product or service offering is almost always completely unique.

So how do you ensure that your website is providing an experience that is engaging enough to users to actually take action and buy your product or service? The answer is through process and iteration. The only way to turn the needle (so to speak) on conversion is to test, track, learn, iterate and repeat .... again, and again!

Its been little over a week since we've all learned about Pokemon GO, the augmented reality game that has become the most popular smartphone app trending globally. What I have personally found most interesting is the sheer scale of the popularity and what that has netted for the games creators, Nintendo. Increasing its market value by a whopping  $9.3 Billion, certainly no mean feat for a company that has been in steady decline since 2011.

No matter how much we love our job, stress can play a big part in many facets of our daily work-lives; from how well we perform in tasks, our interactions with other employees to our longevity within the organisation. In this way, stress is not always a negative feeling; overcoming a stressful proposal or client meeting at work can (for some people) be why we love our jobs. However, too much stress, or a tendency to react to stress in an inappropriate way can have far reaching negative impacts on mental, physical and emotional health long after the work day has ended.