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    How Periscope, Meerkat and Live Streaming are Changing the Internet

    Posted on September 3, 2015 by Jay Whitelock in Brand Development, in Technology, in Social Media Marketing

    We at Skypoynt have been keeping a close eye on a new trend in mobile based video technology. Something BIG is happening.

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    4 Steps to Creating a KILLER Digital Strategy

    Posted on August 13, 2015 by Jay Whitelock in Brand Development, in Business advice, in Digital Planning, in Online marketing, in Skypoynt

    To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:

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    Skypoynt's Innovative New Website

    Posted on July 15, 2015 by jay in Brand Development, in Skypoynt, in Website

    Skypoynt is delighted to announce the release of our new website. Designed with a fresh new look and user friendly navigation, updated with the latest information about our world class products and services.

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    Is my business online?

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Business advice, in Business Development, in Digital Presence, in Online, in Online marketing, in Website Development

    In 2015...it should be pretty obvious that your brand needs...dare I say, craves a digital presence. The question we should look at first is most likely...Well,
    Tom, that’s a bold statement...Why should my business have a digital presence? Listen up!

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    Customer Experience 101 with Skypoynt

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Customer Experience, in Customer Service, in Online marketing, in Online Presence, in Service

    It’s no secret...the web savvy customer today is looking for a mix of price and quality, somewhere in the middle of these two things comes the experience
    that your customer has with you.

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    The Skypoynt CEO Edition - Websites for the CEO

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Business advice, in CEO, in Online marketing, in Online Presence, in Brand Identity, in Website Design

    If there's one thing that will make you as an aspiring or established chief executive more confident it’s staying well informed. 

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    Where Should I Host My Website?

    Posted on June 15, 2015 by Tom Pritchard in Brand Development, in Business advice, in Online Business, in Technology, in Website Development, in Website Hosting

    The question “Where should I host my website?”, is an important one for any website owner. The reason why it’s so important is that it is the basis from which your website is built on.

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    Digital Questions for Your Business in 2015

    Posted on June 10, 2015 by Tom Pritchard in Brand Awareness, in Brand Development, in Business advice, in Digital Business, in Online marketing, in Technology, in Advice, in Analysis, in SEO, in Website

    Some business style soul searching perhaps? It’s great to take a moment to reflect and gain a little perspective on what you are trying to achieve. For many of us this can be the deciding factor between success and failure.

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    5 Key Things Customers Want to See on Your Website

    Posted on June 6, 2015 by Tom Pritchard in Brand Development, in content, in SEO, in UX Design, in Website, in Website Design

    So you want to make sure your website gives your customers what they need? Good job!

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    Global Examples of SEO Success

    Posted on May 25, 2015 by Tom Pritchard in Advanced SEO Techniques, in Brand Development, in Market Analysis, in SEO

    Sometimes to inspire us we need to look to the awesome. SEO can be a mystery for a lot of people, at Skypoynt we aim to simplify and what better way than
    to give you some real, productive examples of SEO in businesses throughout the world.

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    Incorporation of Company Branding and SEO

    Posted on March 10, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Brand Development, in branding, in content, in corporate messaging, in credibility, in emphasis, in evolution, in flat, in keywords, in loyalty, in anchor text, in SEO, in seo strategy

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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