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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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3 Reasons I will not buy from YOUR website.

Business advice | Losing customers | Online marketing | Skypoynt

It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.
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4 Steps to Creating a KILLER Digital Strategy

Brand Development | Business advice | Digital Planning | Online marketing | Skypoynt

To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:
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The Skypoynt Lifetime Value of a Customer Calculator

Business advice | Value Calculator

Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support. For example:
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5 Things Killing your Customer’s Experience.

Business advice | Customer Experience | Unhappy Customers

There are a number of areas we could all improve on when it comes to customer experience. It’s an ever evolving environment, one that we regularly ignore after we have set up a process that the customer takes part in on their journey with us. Taking
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What exactly is PPC? (Pay Per Click)

Advanced SEO Techniques | Business advice | Online marketing | SEO

PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:
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Working out your Mission Statement

Business advice | Mission Statement | Online marketing

When thinking about the direction of our businesses and assets to go along with the day to day running of our operation, our mission is important.
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Is my business online?

Brand Development | Business advice | Business Development | Digital Presence | Online | Online marketing | Website Development

In 2015...it should be pretty obvious that your brand needs...dare I say, craves a digital presence. The question we should look at first is most likely...Well, Tom, that’s a bold statement...Why should my business have a digital presence? Listen up!
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The Skypoynt CEO Edition - Websites for the CEO

Brand Development | Business advice | CEO | Online marketing | Online Presence | Brand Identity | Website Design

If there's one thing that will make you as an aspiring or established chief executive more confident it’s staying well informed. 
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The Biggest Web Trends of 2015 So Far

Business advice | Technology | Website

 
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How Fast Should My Website Load?

Business advice | Loading Times | Ping | SEO | Skypoynt | Website

In an ever impatient world, website lag can be a real killer to the productivity of a website.
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