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    3 Reasons I will not buy from YOUR website.

    Posted on August 17, 2015 by Jay Whitelock in Business advice, in Losing customers, in Online marketing, in Skypoynt

    It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.

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    4 Steps to Creating a KILLER Digital Strategy

    Posted on August 13, 2015 by Jay Whitelock in Brand Development, in Business advice, in Digital Planning, in Online marketing, in Skypoynt

    To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:

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    The Skypoynt Lifetime Value of a Customer Calculator

    Posted on July 28, 2015 by Jay Whitelock in Business advice, in Value Calculator

    Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support. For example:

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    5 Things Killing your Customer’s Experience.

    Posted on July 28, 2015 by Jay Whitelock in Business advice, in Customer Experience, in Unhappy Customers

    There are a number of areas we could all improve on when it comes to customer experience. It’s an ever evolving environment, one that we regularly ignore after we have set up a process that the customer takes part in on their journey with us. Taking a little time to understand that things change and adopting processes to the advantage of your customer could raise your bottom line.

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    What exactly is PPC? (Pay Per Click)

    Posted on July 18, 2015 by jay in Advanced SEO Techniques, in Business advice, in Online marketing, in SEO

    PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:

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    Working out your Mission Statement

    Posted on July 1, 2015 by Tom Pritchard in Business advice, in Mission Statement, in Online marketing

    When thinking about the direction of our businesses and assets to go along with the day to day running of our operation, our mission is important.

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    Is my business online?

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Business advice, in Business Development, in Digital Presence, in Online, in Online marketing, in Website Development

    In 2015...it should be pretty obvious that your brand needs...dare I say, craves a digital presence. The question we should look at first is most likely...Well,
    Tom, that’s a bold statement...Why should my business have a digital presence? Listen up!

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    The Skypoynt CEO Edition - Websites for the CEO

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Business advice, in CEO, in Online marketing, in Online Presence, in Brand Identity, in Website Design

    If there's one thing that will make you as an aspiring or established chief executive more confident it’s staying well informed. 

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    The Biggest Web Trends of 2015 So Far

    Posted on June 23, 2015 by Tom Pritchard in Business advice, in Technology, in Website

     

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    How Fast Should My Website Load?

    Posted on June 20, 2015 by Tom Pritchard in Business advice, in Loading Times, in Ping, in SEO, in Skypoynt, in Website

    In an ever impatient world, website lag can be a real killer to the productivity of a website.

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    Different Types of Web Hosting

    Posted on June 17, 2015 by Tom Pritchard in Business advice, in Hosting, in Server, in Technology, in VPN, in SEO, in Shared Hosting, in Skypoynt, in Website

    In our previous blog post: Where Should I host My Site? We included considerations for hosting your site and the thought process held within. Let’s talk now about what different types of hosting there are available to your business.

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    Where Should I Host My Website?

    Posted on June 15, 2015 by Tom Pritchard in Brand Development, in Business advice, in Online Business, in Technology, in Website Development, in Website Hosting

    The question “Where should I host my website?”, is an important one for any website owner. The reason why it’s so important is that it is the basis from which your website is built on.

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