It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.
To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:
Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support. For example:
There are a number of areas we could all improve on when it comes to customer experience. It’s an ever evolving environment, one that we regularly ignore after we have set up a process that the customer takes part in on their journey with us. Taking a little time to understand that things change and adopting processes to the advantage of your customer could raise your bottom line.
PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:
When thinking about the direction of our businesses and assets to go along with the day to day running of our operation, our mission is important.
In 2015...it should be pretty obvious that your brand needs...dare I say, craves a digital presence. The question we should look at first is most likely...Well,
Tom, that’s a bold statement...Why should my business have a digital presence? Listen up!
If there's one thing that will make you as an aspiring or established chief executive more confident it’s staying well informed.
In an ever impatient world, website lag can be a real killer to the productivity of a website.
In our previous blog post: Where Should I host My Site? We included considerations for hosting your site and the thought process held within. Let’s talk now about what different types of hosting there are available to your business.