It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.
To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:
Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support. For example:
There are a number of areas we could all improve on when it comes to customer experience. It’s an ever evolving environment, one that we regularly ignore after we have set up a process that the customer takes part in on their journey with us. Taking a little time to understand that things change and adopting processes to the advantage of your customer could raise your bottom line.
PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is: