3 Reasons I will not buy from YOUR website.

Posted by Jay Whitelock on August 17, 2015

It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.

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Topics: Business advice, Losing customers, Online marketing, Skypoynt

4 Steps to Creating a KILLER Digital Strategy

Posted by Jay Whitelock on August 13, 2015

To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:

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Topics: Brand Development, Business advice, Digital Planning, Online marketing, Skypoynt

The Skypoynt Lifetime Value of a Customer Calculator

Posted by Jay Whitelock on July 28, 2015

Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support. For example:

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Topics: Business advice, Value Calculator

5 Things Killing your Customer’s Experience.

Posted by Jay Whitelock on July 28, 2015

There are a number of areas we could all improve on when it comes to customer experience. It’s an ever evolving environment, one that we regularly ignore after we have set up a process that the customer takes part in on their journey with us. Taking a little time to understand that things change and adopting processes to the advantage of your customer could raise your bottom line.

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Topics: Business advice, Customer Experience, Unhappy Customers

What exactly is PPC? (Pay Per Click)

Posted by jay on July 18, 2015

PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:

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Topics: Advanced SEO Techniques, Business advice, Online marketing, SEO

Working out your Mission Statement

Posted by Tom Pritchard on July 1, 2015

When thinking about the direction of our businesses and assets to go along with the day to day running of our operation, our mission is important.

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Topics: Business advice, Mission Statement, Online marketing

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