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    Maximising Conversions & Goal Setup for Google Ad Grant Recipients

    Posted on January 17, 2018 by Jay Whitelock in Charity, in Not For Profits, in Analytics, in Google Ad Grant Academy

    Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.

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    Google Ad Grants Program Updates December 2017

    Posted on December 14, 2017 by Tom Pritchard in Google Ad Grants, in Charity, in Nonprofit, in ad grant program policies

    Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.

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    Google Grants Academy: Actionable Analytics For Charities & Nonprofits

    Posted on December 12, 2017 by Jay Whitelock in Advanced SEO Techniques, in Google Ad Grants, in Charity, in Nonprofit, in Analytics, in Google Ad Grant Academy

    If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.

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    The Best Tools Helping Charities And Not For Profits Increase Online Engagement

    Posted on November 28, 2017 by Jay Whitelock in Google Ad Grants, in Google AdWords, in Charity, in Not For Profits

    The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.

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