The Skypoynt Blog

Charity | Not For Profits | Analytics | Google Ad Grant Academy

Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly

Google Ad Grants | Charity | Nonprofit | ad grant program policies

Google has announced a number of updates for their Google Ad Grants' programme policies. The updates come as the Ad Grants' program reaches a milestone of over 35,000 active grant receiving organisations.

Advanced SEO Techniques | Google Ad Grants | Charity | Nonprofit | Analytics | Google Ad Grant Academy

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from

Google Ad Grants | Google AdWords | Charity | Not For Profits

The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.