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    5 Key Things Customers Want to See on Your Website

    Posted on June 6, 2015 by Tom Pritchard in Brand Development, in content, in SEO, in UX Design, in Website, in Website Design

    So you want to make sure your website gives your customers what they need? Good job!

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    Incorporation of Company Branding and SEO

    Posted on March 10, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Brand Development, in branding, in content, in corporate messaging, in credibility, in emphasis, in evolution, in flat, in keywords, in loyalty, in anchor text, in SEO, in seo strategy

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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    Strategic Use of Images in Search Engine Optimization

    Posted on March 5, 2015 by Tom Pritchard in Advanced SEO Techniques, in content, in flat, in persuasion, in SEO, in seo strategy

    When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

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    Google now discounts all reciprocal links

    Posted on March 1, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Business advice, in content, in flat, in algorithms, in SEO

    For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

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