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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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Law Firm Digital Marketing Strategies in 2018

Digital Marketing | Law | Legal SEO | Law Firm Marketing

Law firms need digital marketing. Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal.
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Google Partner Masterclass Sydney 2017

Digital Marketing | Google

Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the staff wardrobe of Australia Zoo! Last Week, Skypoynt had the pleasure of attending the 2017 Google Partner Masterclass. Hosted at the trendy Carriageworks in Everligh, Sydney,
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What Are Buyer Personas & Why Do They Matter Marketing My Law Firm?

Digital Marketing

If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?
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Search Engine Ranking Factors in 2015.

Advanced SEO Techniques | Digital Marketing | 2015 | SEO

Search engine ranking factors change all the time. Some we know quickly, some take a little more time to come to the front. It's important for us as a digital marketing company to be on top of the factors that will affect the ranking of your website.
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The Psychology of a #Selfie

Digital Marketing | Online marketing | selfie | Social Media | Social Media Marketing | Uncategorized

Do you know who Robert Cornelius is? No? Neither did we until we googled "The first ever #selfie". It was taken in 1839 by an amateur chemist and photography enthusiast from Philadelphia named Robert Cornelius. Cornelius had set his camera up at the
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