Law Firm Digital Marketing Strategies in 2018

Posted by April Klazema on November 2, 2017

Law firms need digital marketing.

Whether the goal is generating new business, engaging with current clients, or establishing a reputation as an industry thought leader, digital marketing is the top weapon that law firms have at their disposal. Despite this fact, many law firms are still underutilising digital marketing, putting their faith in more traditional methods—from billboards to TV advertising instead.

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Topics: Digital Marketing, Law, Legal SEO, Law Firm Marketing

Google Partner Masterclass Sydney 2017

Posted by Tom Pritchard on October 18, 2017

Beat boxing DJ's, Canapés and enough khaki coloured cino's to fit out the staff wardrobe of Australia Zoo! Last Week, Skypoynt had the pleasure of attending the 2017 Google Partner Masterclass. Hosted at the trendy Carriageworks in Everligh, Sydney, the day provides an opportunity for Google Partner Agencies to come together to learn about the latest offerings from google in the digital marketing space.

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Topics: Digital Marketing, Google

What Are Buyer Personas & Why Do They Matter Marketing My Law Firm?

Posted by April Klazema on October 16, 2017

If you search “buyer personas” in Google, you will probably see a few offers for free buyer persona templates. But what exactly is a buyer persona, and why would your business want to use one?

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Topics: Digital Marketing

Search Engine Ranking Factors in 2015.

Posted by Jay Whitelock on September 1, 2015

Search engine ranking factors change all the time. Some we know quickly, some take a little more time to come to the front. It's important for us as a digital marketing company to be on top of the factors that will affect the ranking of your website.

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Topics: Advanced SEO Techniques, Digital Marketing, 2015, SEO

The Psychology of a #Selfie

Posted by Jay Whitelock on August 26, 2015

Do you know who Robert Cornelius is? No? Neither did we until we googled "The first ever #selfie". It was taken in 1839 by an amateur chemist and photography enthusiast from Philadelphia named Robert Cornelius. Cornelius had set his camera up at the back of the family store in Philadelphia. He took the image by removing the lens cap and then running into frame where he sat for a minute before covering up the lens again.

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Topics: Digital Marketing, Online marketing, selfie, Social Media, Social Media Marketing, Uncategorized

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