Is Search Engine Submission Necessary?

Posted by Tom Pritchard on April 17, 2015

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

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Topics: Business advice, corporate messaging, emphasis, evolution, flat, graphic design, Links, persuasion, SEO, text

Can Any Inbound Linking Hurt My Ranking?

Posted by Tom Pritchard on April 17, 2015

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

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Topics: flat, linking strategy, loyalty, Online marketing, SEO, traffic

Incorporation of Company Branding and SEO

Posted by Tom Pritchard on March 10, 2015

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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Topics: Advanced SEO Techniques, back-links, Brand Development, branding, content, corporate messaging, credibility, emphasis, evolution, flat, keywords, loyalty, anchor text, SEO, seo strategy

Strategic Use of Images in Search Engine Optimization

Posted by Tom Pritchard on March 5, 2015

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

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Topics: Advanced SEO Techniques, content, flat, persuasion, SEO, seo strategy

Google now discounts all reciprocal links

Posted by Tom Pritchard on March 1, 2015

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

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Topics: Advanced SEO Techniques, back-links, Business advice, content, flat, algorithms, SEO

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