Maximising Conversions & Goal Setup for Google Ad Grant Recipients

Posted by Jay Whitelock on January 17, 2018

Did you know that nonprofit organisations can get free advertising dollars from Google every single day? By enrolling in the Google Ad Grant program, Google awards nonprofits with $329 a day in free advertising. You are free to use this roughly $10,000 per month on Google AdWords search campaigns.

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Topics: Charity, Not For Profits, Analytics, Google Ad Grant Academy

Google Grants Academy: Actionable Analytics For Charities & Nonprofits

Posted by Jay Whitelock on December 12, 2017

If you aren’t using Google Analytics, or a similar visitor data analytics tool on your Google Ad Grant supported website you're missing out on valuable data about your grant's performance that could be informing and contextualising everything from your campaign activities to your homepage headline, and even the direction of your overall digital marketing campaign.

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Topics: Advanced SEO Techniques, Google Ad Grants, Charity, Nonprofit, Analytics, Google Ad Grant Academy

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