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    A guide to the updated Google Ads Search Position Metrics.

    Posted on November 15, 2018 by Jay Whitelock in Google AdWords, in Analytics, in PPC, in Attention, in Digital Growth System

    When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

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    The Best Tools Helping Charities And Not For Profits Increase Online Engagement

    Posted on November 28, 2017 by Jay Whitelock in Google Ad Grants, in Google AdWords, in Charity, in Not For Profits

    The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.

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    The hidden costs of grants for charities and not for profit businesses.

    Posted on August 10, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords

    If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.

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    The $16,000 (AUD) Google Ad Grant Your Not For Profit Is Missing Out On!

    Posted on August 10, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords, in blog

    If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?

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    Skypoynt Presents: Google AdGrant Management Services

    Posted on June 5, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords, in blog

    Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach new audiences and increase their following through the Google Ad Grants program.

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    How to grant Google Analytics Access

    Posted on February 7, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords, in Online marketing, in Skypoynt

    GOOGLE ANALYTICS ACCESS

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    How To Provide Agency Access To Your Adwords Account

    Posted on December 5, 2016 by Tom Pritchard in Google Ad Grants, in Google AdWords, in Online marketing, in blog

    We often ask potential new clients to provide us with access to their Adwords account so that we can audit or review historical performance on your account.

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    Conversion Rate Optimisation

    Posted on July 27, 2016 by Tom Pritchard in Google AdWords, in blog

    The true reasons behind why someone visits your website ultimately buying your product or service offering is almost always completely unique.

    So how do you ensure that your website is providing an experience that is engaging enough to users to actually take action and buy your product or service? The answer is through process and iteration. The only way to turn the needle (so to speak) on conversion is to test, track, learn, iterate and repeat .... again, and again!

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