A guide to the updated Google Ads Search Position Metrics.

Posted by Jay Whitelock on November 15, 2018

When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.

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Topics: Google AdWords, Analytics, PPC, Attention, Digital Growth System

The Best Tools Helping Charities And Not For Profits Increase Online Engagement

Posted by Jay Whitelock on November 28, 2017

The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.

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Topics: Google Ad Grants, Google AdWords, Charity, Not For Profits

The hidden costs of grants for charities and not for profit businesses.

Posted by Tom Pritchard on August 10, 2017

If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.

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Topics: Google Ad Grants, Google AdWords

The $16,000 (AUD) Google Ad Grant Your Not For Profit Is Missing Out On!

Posted by Tom Pritchard on August 10, 2017

If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?

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Topics: Google Ad Grants, Google AdWords, blog

Skypoynt Presents: Google AdGrant Management Services

Posted by Tom Pritchard on June 5, 2017

Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach new audiences and increase their following through the Google Ad Grants program.

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Topics: Google Ad Grants, Google AdWords, blog

How to grant Google Analytics Access

Posted by Tom Pritchard on February 7, 2017

GOOGLE ANALYTICS ACCESS

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Topics: Google Ad Grants, Google AdWords, Online marketing, Skypoynt

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