When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.
The philosophy behind operating nonprofits isn’t complicated: every dollar matters. You want to do anything you can to raise awareness for your cause, and fortunately, there are numerous tools available to help you.
If you run a Not-For-Profit organisation, you could be eligible for Google’s Ad Grant Program. Google Ad Grants offers eligible Not-For-Profit organisations an in-kind advertising grant of up to $10,000 USD per month.
If I were to tell you that since 2010, every month your organisation had overlooked a $16,000 AUD free ad grant every month, how would you feel?
Sydney based digital marketing agency Skypoynt who specialise in providing profitable digital marketing campaigns through SEM, SEO and data analytics has announced the launch of a new initiative which helps Not-For-Profit organisations (NFPs) reach new audiences and increase their following through the Google Ad Grants program.
We often ask potential new clients to provide us with access to their Adwords account so that we can audit or review historical performance on your account.
The true reasons behind why someone visits your website ultimately buying your product or service offering is almost always completely unique.
So how do you ensure that your website is providing an experience that is engaging enough to users to actually take action and buy your product or service? The answer is through process and iteration. The only way to turn the needle (so to speak) on conversion is to test, track, learn, iterate and repeat .... again, and again!