SEO agencies talk a lot about the changes in SEO and algorithm updates. One element within SEO that has not changed is keyword research for your product, brand, cause or initiative. Discovering your keywords is an essential and interesting stage of your overall SEO strategy.
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Topics: Advanced SEO Techniques, back-links, Brand Development, branding, content, corporate messaging, credibility, emphasis, evolution, flat, keywords, loyalty, anchor text, SEO, seo strategy