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    Can Any Inbound Linking Hurt My Ranking?

    Posted on April 17, 2015 by Tom Pritchard in flat, in linking strategy, in loyalty, in Online marketing, in SEO, in traffic

    The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

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    Incorporation of Company Branding and SEO

    Posted on March 10, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Brand Development, in branding, in content, in corporate messaging, in credibility, in emphasis, in evolution, in flat, in keywords, in loyalty, in anchor text, in SEO, in seo strategy

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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