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    How to grant Google Analytics Access

    Posted on February 7, 2017 by Tom Pritchard in Google Ad Grants, in Google AdWords, in Online marketing, in Skypoynt

    GOOGLE ANALYTICS ACCESS

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    How To Provide Agency Access To Your Adwords Account

    Posted on December 5, 2016 by Tom Pritchard in Google Ad Grants, in Google AdWords, in Online marketing, in blog

    We often ask potential new clients to provide us with access to their Adwords account so that we can audit or review historical performance on your account.

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    Christmas 2015 Digital Marketing Cheat Sheet

    Posted on October 29, 2015 by Jay Whitelock in Christmas 2015, in Online marketing, in Seasonal, in Skypoynt, in Social Media Marketing

    Holiday's are coming...it's time to start thinking about your digital marketing plan for Christmas! We know, it feels like only yesterday we were unwrapping presents!

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    The Psychology of a #Selfie

    Posted on August 26, 2015 by Jay Whitelock in Digital Marketing, in Online marketing, in selfie, in Social Media, in Social Media Marketing, in Uncategorized

    Do you know who Robert Cornelius is? No? Neither did we until we googled "The first ever #selfie". It was taken in 1839 by an amateur chemist and photography enthusiast from Philadelphia named Robert Cornelius. Cornelius had set his camera up at the back of the family store in Philadelphia. He took the image by removing the lens cap and then running into frame where he sat for a minute before covering up the lens again.

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    3 Reasons I will not buy from YOUR website.

    Posted on August 17, 2015 by Jay Whitelock in Business advice, in Losing customers, in Online marketing, in Skypoynt

    It's a fickle world out there...customers demand perfection in every part of the buying process. Here are some of the reasons we found that customers back away from a sale. Listen up...this is revenue being lost from your business.

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    4 Steps to Creating a KILLER Digital Strategy

    Posted on August 13, 2015 by Jay Whitelock in Brand Development, in Business advice, in Digital Planning, in Online marketing, in Skypoynt

    To be blunt...creating a digital strategy, or hold up, any strategy, for that matter, is like planning a holiday. It helps to:

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    What exactly is PPC? (Pay Per Click)

    Posted on July 18, 2015 by jay in Advanced SEO Techniques, in Business advice, in Online marketing, in SEO

    PPC is potentially a considerably lucrative campaign type for your business in terms of online advertising. At a very basic level PPC is:

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    Get Seen Online

    Posted on July 9, 2015 by Tom Pritchard in Advanced SEO Techniques, in Online marketing, in SEO

    At Skypoynt we work with a whole host of different companies who have one aim...getting seen in the best possible light online. Without that desire...the relationship with us at Skypoynt wouldn’t exist! How do businesses shine a spotlight on their services online?

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    Working out your Mission Statement

    Posted on July 1, 2015 by Tom Pritchard in Business advice, in Mission Statement, in Online marketing

    When thinking about the direction of our businesses and assets to go along with the day to day running of our operation, our mission is important.

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    Is my business online?

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Business advice, in Business Development, in Digital Presence, in Online, in Online marketing, in Website Development

    In 2015...it should be pretty obvious that your brand needs...dare I say, craves a digital presence. The question we should look at first is most likely...Well,
    Tom, that’s a bold statement...Why should my business have a digital presence? Listen up!

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    Customer Experience 101 with Skypoynt

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Customer Experience, in Customer Service, in Online marketing, in Online Presence, in Service

    It’s no secret...the web savvy customer today is looking for a mix of price and quality, somewhere in the middle of these two things comes the experience
    that your customer has with you.

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    The Skypoynt CEO Edition - Websites for the CEO

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Business advice, in CEO, in Online marketing, in Online Presence, in Brand Identity, in Website Design

    If there's one thing that will make you as an aspiring or established chief executive more confident it’s staying well informed. 

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