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    Customer Experience 101 with Skypoynt

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Customer Experience, in Customer Service, in Online marketing, in Online Presence, in Service

    It’s no secret...the web savvy customer today is looking for a mix of price and quality, somewhere in the middle of these two things comes the experience
    that your customer has with you.

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    The Skypoynt CEO Edition - Websites for the CEO

    Posted on July 1, 2015 by Tom Pritchard in Brand Development, in Business advice, in CEO, in Online marketing, in Online Presence, in Brand Identity, in Website Design

    If there's one thing that will make you as an aspiring or established chief executive more confident it’s staying well informed. 

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    SEO, The Long Term Game

    Posted on June 8, 2015 by Tom Pritchard in Business advice, in Google, in Marketing, in Online marketing, in Online Presence, in Search Engines, in SEO, in Website

    When thinking about Search Engine Optimization for your brand it’s a longer term game than a quick fix. Web design trends will come and go, there will
    be a change in the “in vogue” web design every 6 months but SEO will remain pretty constant.

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    Hiring a Web Design Firm

    Posted on May 31, 2015 by Tom Pritchard in Business advice, in Marketing, in Online marketing, in Online Presence, in Technology, in SEO, in Website, in Website Design

    Today, most businesses want a website. Some have one. Others want one. If you want a website, chances are you don’t want to hire IT staff and may
    not be able to afford any. In most cases, an in-house IT staff, especially for your typical small business, just isn’t necessary.

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    The Importance of Anchor Text in Back-links

    Posted on March 28, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Business advice, in Online marketing, in Online Presence, in SEO, in Website Design

    The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

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    Absolute Links vs. Relative Links - SEO Value

    Posted on March 20, 2015 by Tom Pritchard in Advanced SEO Techniques, in Business advice, in Online Presence, in Relative Linking, in Absolute Linking, in SEO, in seo strategy

    The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

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