Customer Experience 101 with Skypoynt

Posted by Tom Pritchard on July 1, 2015

It’s no secret...the web savvy customer today is looking for a mix of price and quality, somewhere in the middle of these two things comes the experience
that your customer has with you.

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Topics: Brand Development, Customer Experience, Customer Service, Online marketing, Online Presence, Service

The Skypoynt CEO Edition - Websites for the CEO

Posted by Tom Pritchard on July 1, 2015

If there's one thing that will make you as an aspiring or established chief executive more confident it’s staying well informed. 

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Topics: Brand Development, Business advice, CEO, Online marketing, Online Presence, Brand Identity, Website Design

SEO, The Long Term Game

Posted by Tom Pritchard on June 8, 2015

When thinking about Search Engine Optimization for your brand it’s a longer term game than a quick fix. Web design trends will come and go, there will
be a change in the “in vogue” web design every 6 months but SEO will remain pretty constant.

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Topics: Business advice, Google, Marketing, Online marketing, Online Presence, Search Engines, SEO, Website

Hiring a Web Design Firm

Posted by Tom Pritchard on May 31, 2015

Today, most businesses want a website. Some have one. Others want one. If you want a website, chances are you don’t want to hire IT staff and may
not be able to afford any. In most cases, an in-house IT staff, especially for your typical small business, just isn’t necessary.

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Topics: Business advice, Marketing, Online marketing, Online Presence, Technology, SEO, Website, Website Design

The Importance of Anchor Text in Back-links

Posted by Tom Pritchard on March 28, 2015

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

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Topics: Advanced SEO Techniques, back-links, Business advice, Online marketing, Online Presence, SEO, Website Design

Absolute Links vs. Relative Links - SEO Value

Posted by Tom Pritchard on March 20, 2015

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

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Topics: Advanced SEO Techniques, Business advice, Online Presence, Relative Linking, Absolute Linking, SEO, seo strategy

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