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    Is Search Engine Submission Necessary?

    Posted on April 17, 2015 by Tom Pritchard in Business advice, in corporate messaging, in emphasis, in evolution, in flat, in graphic design, in Links, in persuasion, in SEO, in text

    The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

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    Strategic Use of Images in Search Engine Optimization

    Posted on March 5, 2015 by Tom Pritchard in Advanced SEO Techniques, in content, in flat, in persuasion, in SEO, in seo strategy

    When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

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