Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital marketing strategy? Specifically, have you looked at your law firm’s search engine optimization campaign lately?
As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly transactional in our marketing.
In amongst your daily tasks of pouring over clients files, dashing from office to office and kicking goals, have you set aside much time for your digital marketing strategy; Specifically, how your business is represented online and it's search engine optimisation? (a.k.a SEO)
The world is now online, customers search for services and when they need a business like yours they search online, mainly on Google. In order to maximize your exposure to new clients, your search ranking is a major factor.
With an eCommerce website...you want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience.
Imagine a landscape between your customers and your checkout page. If the scene resembles a battlefield rather than an enjoyable walk in the park you have a problem.
At Skypoynt, we want to keep our finger on the pulse of SEO changes....so, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.
Thinking about your website, SEO is crucial to the success of your on-line presence. It can be the difference between your customers choosing you and your competitors. But with the holiday season fast approaching, now is the best time to start implementing some SEO best practices, especially if you operate an online store.
Before you make connections between the customer and your website. It’s important to have the correct website environment and infrastructure to be able to implement the keywords you have created based on your research.
So you now have your website connected to the potential searches around your brand. How do you know if what you are doing has worked and had impact?
SEO agencies talk a lot about the changes in SEO and algorithm updates. One element within SEO that has not changed is keyword research for your product, brand, cause or initiative. Discovering your keywords is an essential and interesting stage of your overall SEO strategy.
Even before connecting your customer to your product, website or group online in terms of SEO it’s important to understand the customer search journey.