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The Skypoynt Blog

Welcome to the Skypoynt Digital information hub! Below you will find all information on growing your digital business online. 

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SEO Success in 2021

back-links | content | Digital Business | Digital Planning | keywords | Measurement | SEO | seo strategy | traffic | UX Design | goals | keyword research | data analytics | tracking | key phrases | mobile-friendly

What does SEO success look like for your business? It’s a hard question. There are a lot of aspects to consider, and there is no secret ingredient; that’s what makes SEO so difficult. It’s a moving target; search engines make the rules and they
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Search Engine Optimisation 101 - The Basics

Brand Development | content | Content Marketing | Digital Business | keywords | Search Engines | SEO | seo strategy | SEO Tips | business strategy | goals | SERPS | Metadata | indexing

SEO is the process of optimising your website and online content so search engines recognise your brand or website and display you at the top of their search results for specific keywords. Search engines ‘crawl’ the internet for responses to user
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It's Time to Update your Website Now!

Advanced SEO Techniques | Brand Development | Technology | Website Development | Search Engines | SEO | Website Purpose | Thought Leader Piece | digital integration

Having a website isn’t enough, this important piece of your business collateral needs to be regularly updated, and procrastination is the enemy.
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Easy SEO Marketing Tips & Strategies for Law Firms

SEO | Legal SEO | Law Firm Marketing

Law firms are busy places. Every day, you are probably reviewing client files, meeting with clients face-to-face, conducting depositions or preparing for court. The question is, when was the last time you spared a thought for your firm’s digital
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Why is authenticity in digital marketing so important?

SEO | Thought Leader Piece

  As marketers, it’s easy to sometimes forget that we are dealing with real people. With sales targets to hit and the constant need to perform, we often fail to market for long term success and instead become overly transactional in our marketing.
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Search Engine Optimisation Basics - SEO 101

blog | SEO

What Is SEO - Search Engine Optimisation?  
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Simple SEO Marketing Strategies for Law Firms

Firm | Law | SEO

In amongst your daily tasks of pouring over clients files, dashing from office to office and kicking goals, have you set aside much time for your digital marketing strategy; Specifically, how your business is represented online and it's search
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User Experience - What Does It Really Mean?

SEO

With an eCommerce website...you want customers to buy. The quickest route to buying, is a well streamlined sales process. A streamlined sales process is complimented with exceptional User Experience. Imagine a landscape between your customers and
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What SEO Changes can we expect in 2016?

SEO | SEO in 2016 | Skypoynt

At Skypoynt, we want to keep our finger on the pulse of SEO changes....so, we look into our crystal ball, hold up, no we don’t, we understand how SEO works so we apply that logic to the future.
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5 Tips To Improve Your On-line Store's SEO

ecommerce | online store | SEO

Thinking about your website, SEO is crucial to the success of your on-line presence. It can be the difference between your customers choosing you and your competitors.  But with the holiday season fast approaching, now is the best time to start
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