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    Absolute Links vs. Relative Links - SEO Value

    Posted on March 20, 2015 by Tom Pritchard in Advanced SEO Techniques, in Business advice, in Online Presence, in Relative Linking, in Absolute Linking, in SEO, in seo strategy

    The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

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    Incorporation of Company Branding and SEO

    Posted on March 10, 2015 by Tom Pritchard in Advanced SEO Techniques, in back-links, in Brand Development, in branding, in content, in corporate messaging, in credibility, in emphasis, in evolution, in flat, in keywords, in loyalty, in anchor text, in SEO, in seo strategy

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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    Strategic Use of Images in Search Engine Optimization

    Posted on March 5, 2015 by Tom Pritchard in Advanced SEO Techniques, in content, in flat, in persuasion, in SEO, in seo strategy

    When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

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