Using Buyer Personas to Identify and Target Audiences on Facebook

Posted by April Klazema on November 24, 2017

Facebook currently has about 2.07 million monthly active users, according to third quarter 2017 statistics. That number is remarkable. It means that roughly 27% of the world’s population is active on social media every month. It also means that businesses that are not actively using Facebook to pursue new leads and drive revenue has a major blind spot.

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Topics: Social Media

The Psychology of a #Selfie

Posted by Jay Whitelock on August 26, 2015

Do you know who Robert Cornelius is? No? Neither did we until we googled "The first ever #selfie". It was taken in 1839 by an amateur chemist and photography enthusiast from Philadelphia named Robert Cornelius. Cornelius had set his camera up at the back of the family store in Philadelphia. He took the image by removing the lens cap and then running into frame where he sat for a minute before covering up the lens again.

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Topics: Digital Marketing, Online marketing, selfie, Social Media, Social Media Marketing, Uncategorized

The Hidden Benefits of Social Media Marketing

Posted by Jay Whitelock on July 21, 2015


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Topics: Social Media, Social Media Marketing

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