5 Key Steps to a Strong SEO Strategy for the SME.

Jay Whitelock

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5 Key Steps to a Strong SEO Strategy for the SME.

Tips | SEO | Skypoynt | Uncategorized

If you’re new to SEO game then it's easy to get overwhelmed by the abundance of information. Put simply, SEO stands for search engine optimization, also known as organic search. It is the process of developing website content that is both keyword driven and appealing to leading search engines like Google.


How do I make my content appealing to a search engine like Google? Google works on a set of quality based algorithms that are getting more and more sophisticated by the day. The more relevant, user friendly and informative you can be the better and the higher the chance of you being ranked higher than your competitors.

The goal of SEO is to rank higher in search engines when users search for keywords that best relate to your content. Google is not the only search engine but it is by far the biggest, others include Bing and Yahoo.

Here are five basic Skypoynt SEO tips to get you started:

1.Keep your page titles short. Google only shows a certain number of characters in their search result pages. Keeping your page titles short will ensure that your entire title will appear prominently and that people will be able to read it.

2.Add a meta description. Giving your page a meta description allows you to decide how Google describes your page in its results. Again, keep these descriptions short and sweet to ensure you do not exceed the maximum number of viewable characters,( Meta description limit 160 characters).

3.Do not add meta keywords. Meta keywords are no longer used to rank pages in search results. All you will be doing by adding them is tipping your competitors off to what keywords you are trying to target.

What Google says about Meta Keyword tags...

About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

4.Use only one H1 tag. The H1 tag is the most important text on a webpage. It tells Google exactly what the page is about. If you have multiple H1 tags, you can confuse Google spiders and be penalized.

5.Stay relevant. Your webpage content should be focused and to the point. If you have a webpage about SEO, only provide content about SEO. Discussing other topics will only reduce the value of your initial keyword research.

This is by far an exhaustive list of tips for SEO and we would recommend finding out what works for yourself and your business on-line. To guide you in that journey...visit our FREE SEO AUDIT page where you can find out how your SEO looks for free.


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