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Defining Your Target Market

Jay Whitelock

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Defining Your Target Market

SEO | Uncategorized

Given the level of competition online, competition that is only going to increase, defining your target market is one of the first things to do when developing your overall SEO strategy.

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Inspiration can come from a number of areas. Knowing your current customers will go a long way to understanding who your target market is. Your competition will also likely be aiming for your current target market, understanding and learning from their methods is also a key method in understanding and defining your target market.

Choosing specific demographics to target, such as:

  • Age
  • Location
  • Gender
  • Income level
  • Education level
  • Marital or family status
  • Occupation
  • Ethnic background

Choosing specific psycho-graphics to target such as:

  • Personality
  • Attitudes
  • Values
  • Interests/hobbies
  • Lifestyles
  • Behavior

If you are thinking "How do I find all this information?" Search online for research others have completed on your target.

Search for blogs and forums where people in your target market communicate their opinions. Start to immerse yourself in their world. Look for survey results, or consider conducting a survey of your own. Ask your current customers for feedback.

Similar to all marketing, defining your current target market is the hard bit, the rest, specifically for SEO, is made all the easier with a well defined target market.

Defining your Audience is part of a series on The 7 highly Effective Steps to SEO , download the free ebook containing the full list below:

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