Simply put - marketing has changed. Just as you would have paid 20, even 10 years ago for prime space in the Yellow Pages, you should be investing some of your marketing dollars into search engine space. It’s not as simple as paying an annual subscription to have your brand front and centre in print, but it’s not as complex as you would think either.
There are literally hundreds, if not thousands of users searching for your service in your area, and you need to get in front of them.
Paying for your ads on the Google search and display network, when done correctly, is a cost-effective way to attract more clients faster.
Here is the Search Engine Results Page (SERP) for ‘conveyancers near me’ on a laptop. (Obviously from where I’m sitting writing this blog).
The businesses that don’t use PPC marketing appear below the paid ads. When you consider that over 50% of users undertake a search on their smartphones, and Google Ads appear at the top of any search engines results page (SERP), it makes sense. The ads dominate the screen.
The conveyancing industry is changing as components of the process become increasingly digitised. Deloitte’s report, The Future of Conveyancing in Australia 2025-2030, released in 2018 predicts that by 2022 Australia will have moved to 100 percent e-conveyancing.
The report also goes on to say the impact of technology on the industry will lead to a more transparent and service driven landscape, with the ability to process transactions in a more efficient and automated way. Getting in front of your clients with your online presence, demonstrating professionalism and quality of service is becoming the main source of competition in the conveyancing and legal landscape.
Your Google account offers so many more features, and opportunities than just PPC to get people in front of your business with the right messaging.
Even if you are a few years behind your competitors in your PPC efforts, with some optimisation you can get in the game quickly. Unlike organic SEO, you can gain attention with positioning and traffic within moments of launch by targeting users outside your normal marketing channels.
You are in control, and almost everything can be adjusted and scaled to suit you and your audience. Budget, keywords and ads, goals and targeting are all in your control. Positive results allow you to scale up immediately, and those that don’t work can be scrapped. Testing and optimisation can be undertaken daily if necessary.
Your Ads campaign gives you the ability to create remarketing lists to engage customers at every stage, no matter where they have entered your website. Your messaging and other campaigns can be created to retarget a potential customer that perhaps has visited your landing page, but not enquired about the business, offering you the opportunity to reinforce why they should choose your services over a competitor, no matter where they are on the sales funnel.
Every time a user searches for services in your geographic area, offering similar services to you, and you don’t have ads appearing - you are missing out. Your competitors are increasing their market share - so you should be too.
Our team at Skypoynt can help you get in front of your users today. We are Google Certified and have proven success working with our Conveyancer Digital Growth System.
Don't just believe us - see for yourself. See what we've done for Gavel & Page Building and Construction Lawyers since 2017 in our case study. We GUARANTEE results!