When it comes to running a Google Ads Campaign, there can be no such thing as too much data. Every single data point we get (via Analytics, Google Ads, HotJar etc) expands the depth at which we can abstract trends in consumer behaviour and therefore attempt to understand and predict how they're going to behave. Furthering our working TOFUN persona and allowing us the ability to optimise our content to increase conversions and lower wasted spend.
“For a business like VC, the navigation is crucial! The main navigation provides a grounding for users to be able to get to where they want to go, and to capture all of this for a dentist can throw up some big challenges”