The third Attention pillar channel of the Digital Growth System is content. Creating and distributing valuable, relevant, and consistent content builds and retains a defined audience which as it is organic, can continue to deliver targeted traffic that converts in to business.
Content should attract the right people to your site, educate and provide remarkable value which is unable to be found elsewhere, convert prospects into leads, and nurture them into customers. But it doesn’t stop there, as your content should aim to delight your customers, turning them into promoters and advocates of your brand.
For Skypoynt growth partners, content is seen as a vital educational, and sales component, that drives profitable customer actions.