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[BlogPost 5481910806 Maximising Conversions & Goal Setup for Google Ad Grant Recipients]

Build Digital
Attention

In the noisy competitive world of today, having an effective attention strategy to market your business has never been so paramount. 

For every business, strategically investing in activities to build digital attention is fundamental for generating new leads and opportunities to get in front of new potential customers.

 

 

 

Digital Advertising

Digital Advertising provides a quick way to generate revenue activity to your business. By researching and understanding where your customers are on the web, we then tailor a paid attention strategy using programs such as Search Ads by Google Ads, Facebook audience targteting, Linkedin Paid articles and more. Nearly all partners of Skypoynt use Digital Advertising in their overall strategy.

digital advertising - Attention

SEO

Google gets over 3 billion searches every day, from people who have questions and who are looking to solve problems.

So search engines aim to provide the most relevant, useful, and trustworthy answers available on the world wide web.

They do this using algorithms that match search queries with pages from the web in near fractions of a second. Search engine optimisation, or SEO, is the process of improving your website so that it attracts more visitors from search engines.

For digitally transforming organisations, long term organic growth of attention (meaning more traffic) in to digital channels like your website are an imperative to growing a strong brand and scaling marketing in to the future. 

 

SEO

Content

The third Attention pillar channel of the Digital Growth System is content. Creating and distributing valuable, relevant, and consistent content builds and retains a defined audience which as it is organic, can continue to deliver targeted traffic that converts in to business.

Content should attract the right people to your site, educate and provide remarkable value which is unable to be found elsewhere, convert prospects into leads, and nurture them into customers. But it doesn’t stop there, as your content should aim to delight your customers, turning them into promoters and advocates of your brand.

For Skypoynt growth partners, content is seen as a vital educational, and sales component, that drives profitable customer actions.

 

content

Gain Deep Insights

Let's be honest, HubSpot is not something you can learn inside out, overnight and in addition to this, they are constantly tweaking and re-designing the tools. Yes, the improvements are often welcome, like the new navigation, service hub and other programs the came out at Inbound 2018, or still in beta, that make it the up-to-date powerhouse it is. They can, however leave you feeling a little on the back foot.

This isn’t even considering the fact that an Inbound approach to marketing involves a lot of work - roughly 100 hours per month, to be specific. Churning out a blog post every week and sending the odd email will not give you an automatic deluge of leads - this takes investment, time, and most importantly it takes iteration. However, what if your data isn't being captured correctly? Your HubSpot instance may have been set up correctly when you first signed up, but both the platform and your business have come a long way since then, and it can never hurt to have someone give everything a once over to make sure everything is still working together harmoniously.

Sign up for a free portal health check, where one of our experts will walk and talk you through your entire instance over a half hour video chat and identify any issues they can find!

Free Hubspot Portal Audit

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