Landing pages are designed with a single focused objective – known as a Call to Action (CTA). It is different from other pages in that it follows both of these criteria:
- It has a form that allows you to capture a visitors information in exchange for a desired offer.
- A landing page removes all navigation, button and hyper-links on it. The page only has one available user action.
Within the Digital Growth System, Landing Page Experiences are often coupled with Google Ads campaigns from the Attention pillar in order to create a powerful flow of traffic that land on to your landing page and subsequently convert to become a lead.