SEO - Grow Your Organic Website Traffic. 

When it comes to deciding on where to invest marketing dollars, many conveyancers can be forgiven for going all-in on paid search ads, as opposed to the long-tail activity of SEO. 

Sure, Google Ads, coupled with strong performing landing pages is a recipe for short term results. 

However, the strategy has a few flaws: 

• Continuous investment is required to generate ongoing results
• Increased competition in Search Advertising, means rising costs. The average cost per click for high-value keywords has risen significantly; from $5.56 at the start of 2017, to the current average of $9.82 in Q2 2021. 
• Just as fast, when you stop investing, the pipeline of healthy leads stops too. 

When you invest in your SEO, the main objective is to eventually rely on paid advertising less. As your website pages and content organically become a more relevant, trusted source of information and services, paid marketing can become less critical to your business, which could mean less investment required.